Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?

Marketing Automation 113

Marketing Automation San Francisco Conference Marketing 113

The Paypers

MAY 3, 2021

US-based marketing automation platform Mailchimp has announced the launch of two ecommerce features as part of its all-in-one marketing platform: Stores and Appointments.

Tools 31

Tools Marketing Automation US Marketing 31

Perficient

FEBRUARY 22, 2023

No matter where you are in your bank’s automation journey, we can help you strategize and execute cutting-edge experiences. Contact one of our financial services industry and automation experts here , or connect with us at the Bank Automation Summit coming up in Charlotte, North Carolina on March 2, 2023.

Trends 474

Trends North Carolina Customer Experience Charlotte 474

Perficient

JANUARY 26, 2022

We’d love for you to join us. GM Financial will share how it continues to focus on the customer, while Adobe will discuss what all financial services companies can do to become “experience makers.”

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

Perficient

MARCH 15, 2021

In tandem with implementing the new platform, my role was to create marketing-automation strategies designed to jump-start key service lines that had slowed during Covid. Contact us to accelerate your transformation journey. Our healthcare experts partner with the largest payers and providers in the U.S.,

Data 493

Data Marketing Community System 493

Perficient

DECEMBER 7, 2020

We have extensive healthcare experience and support many of the largest health organizations in the US including 5 of the 5 largest health insurance plans and 16 Blue Cross Blue Shield organizations. Our experts are working with health insurers to leverage front and middle office automation using Salesforce Industries (formerly Vlocity).

Groups 294

Groups Comparison Industry Tools 294

PYMNTS

SEPTEMBER 7, 2016

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. The company has been inking strategic partnerships as it gets more into the enterprise market. The idea is to create an enticing customer experience, it said.

System 100

System Customer Experience Marketing Automation Software 100

William Mills

NOVEMBER 1, 2016

We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. Content marketing. Marketing automation. What do you expect from marketing communications? Content management. Content creation. Social media.

Technology 40

Technology US Customer Experience Marketing 40

William Mills

JANUARY 14, 2016

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

PYMNTS

FEBRUARY 8, 2017

In mid-2016, Fishbowl launched a restaurant automation platform, said Kiran, that brought together restaurant guest location intelligence, ordering and purchase data, payment data and more to offer omnichannel marketing capabilities for restaurant chains. Fishbowl currently operates at 270 large chain restaurants across the U.S.,

Mobile 100

Mobile Google Retail Marketing Automation 100

William Mills

APRIL 5, 2016

Content marketing is a mainstream marketing tactic within the FinTech industry, and our clients look to us to develop and implement their entire content marketing strategy.

social media 40

social media Software Marketing Automation Marketing Strategies 40

Independent Banker

FEBRUARY 28, 2022

“Without the proper use of the data, we know we are missing opportunities to grow our customer relationships. Getting our arms around the data is our next step, and we are looking at fintech solution providers to help us do this.”. FI Works’ intelligent targeting. FI Works in Little Rock, Ark.,

Fintech 136

Fintech Marketing Community Bank Community 136

Gonzobanker

DECEMBER 19, 2017

This year brought us: Mergers out the yin-yang. Heavy core conversions weighing us down. Why does this remind us of Petloversbank.com and BancBowie from the dot.com era 18 years ago? Over 90% of ours use the app.”. New Hot Category Award : Marketing Automation. FinTech threats and distractions.

Conference 101

Conference Industry Community Bank Community 101

FICO

JULY 15, 2022

FICO wants industry and the community to know they can count on us to do nothing less than that. These are the rules that are used to ensure that there's enough information on the report to provide a reliable score on the consumer. How can we use innovation to bring more people the financial resources they need?

Analytics 52

Analytics Data Lending Innovation 52

Payments Source

JANUARY 1, 2018

The first round of questions posed in our marketing survey relate to pain points, allows us to gauge where spending will take place in upcoming months. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”.

Trends 72

Trends Customer Experience Survey Data 72

Perficient

JULY 21, 2023

The following are examples of how businesses can use Data Cloud and Einstein GPT to improve their operations: Unify disparate data sets. Data Cloud can be used to unify data from a variety of sources, such as CRM systems, marketing automation platforms, and third-party data providers.

Industry 221

Industry Data Training Technology 221

Fintech Labs Insights

MARCH 16, 2017

is a library of customizable, pre-packaged customer insights, along with a built-in marketing automation tool, which empowers marketers to build their own marketing campaign. The insights are derived from customer data and designed to help banks cross-sell and up-sell products using relevant, tailored messaging.

Tools 19

Tools Marketing Automation Analytics Digital Banking 19

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. Harnessing data science and deep marketing expertise, he and his team deliver analytics-driven Customer Experience solutions. @infocorpgroup. www.infocorpgroup.com. 12:21 pm Unison Home Ownership Investors.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

Perficient

NOVEMBER 2, 2020

Email services has been around us for quite a long period now. People working in the marketing discipline still use email services to approach prospect customers despite having social media revolution. Analysis Builder. Journey Builder. Content Builder. Audience Builder. Email Studio.

Marketing 482

Marketing Groups Tools Data 482

Perficient

JUNE 29, 2020

Velocity Script Tokens are portable and re-usable, so take the time to make use of them to create even more personalized experiences for your users. If you’re not sure where to start with Velocity Script Tokens, let us know ! We are here to help.

Montana 348

Montana Examples Data Marketing 348

Fintech Labs Insights

JUNE 15, 2016

The Canadian analytics company specializes in providing community banks and credit unions with powerful data management, database and behavioral analytics, marketing automation, and one-to-one communications solutions. Finovate: Tell us about your favorite implementation of your solution? This is where Race Data comes in.

Community Bank 12

Community Bank Data Community Marketing 12

Cisco

MAY 5, 2021

Meeting customers where they are has been a common phrase and goal that customers share with us. You already have a CRM, a Marketing Automation platform, or Call Center software.

Customer Experience 129

Customer Experience Branding Tools Strategy 129

Perficient

MARCH 3, 2021

Likewise, in A/B testing for Email Studio we send two versions of your Marketing Cloud Email Studio communication to two different test audiences from your subscriber lists.

Marketing 322

Marketing Data Groups Maine 322

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. Believe us when we say we get “experience,” but hard-nosed bank execs are looking at their resource spend and increasingly (and rightly) saying, “Show me the money.

Fraud 111

Fraud Austin Fintech Lending 111

CB Insights

APRIL 24, 2018

Foot Locker is closing 110 stores, Abercrombie & Fitch is closing 60 stores, department store Bon-Ton is possibly headed toward liquidation, and Toys R’ Us has shut down completely. The retail apocalypse has claimed many victims , with almost 7,000 stores closing in the US in 2017. And that’s just since February.

Retail 59

Retail Trends Technology Branding 59

Fintech Labs Insights

APRIL 30, 2015

And now let us introduce you to the final fourteen companies of FinovateSpring 2015. Finaeos automates the back-office and capital raise compliance. Onovative’s powerfully simple marketing automation software helps financial institutions meet the challenge of cross-selling current customers. See you in San Jose!

San Jose 12

San Jose Las Vegas California Tucson 12

FICO

OCTOBER 23, 2019

In the US around 30 percent of people are members of a credit union. They regularly achieve high Net Promoter Scores for their personalized service and yet they only hold 7 percent of the market. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

In the US around 30 percent of people are members of a credit union. They regularly achieve high Net Promoter Scores for their personalized service and yet they only hold 7 percent of the market. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

In the US around 30 percent of people are members of a credit union. They regularly achieve high Net Promoter Scores for their personalized service and yet they only hold 7 percent of the market. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40