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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based Content marketing. Marketing automation.

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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! Common goals for content marketing.

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William Mills Agency Recognized as HubSpot Gold Certified Agency Partner

William Mills

Content marketing is a mainstream marketing tactic within the FinTech industry, and our clients look to us to develop and implement their entire content marketing strategy.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

The first round of questions posed in our marketing survey relate to pain points, allows us to gauge where spending will take place in upcoming months. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

Seems like a pretty straightforward application of marketing automation and predictive marketing. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. @infocorpgroup. www.infocorpgroup.com. 12:21 pm Unison Home Ownership Investors.