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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. We waited two hours in McDrive!"

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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Neiman Marcus Looks To Associates For Social Media Commerce

PYMNTS

In an effort to drive sales, a luxury department store chain is connecting customers with their sales associates through personal social media accounts, The New York Post reported. To help facilitate communications with customers, each associate receives a company-issued iPhone and the iSell mobile app. has partnered.

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Vietnam Launches New Social Media App As Facebook Alternative

PYMNTS

Vietnam is introducing a social network similar to Facebook after the Communist-ruled government asked domestic tech companies to create substitutions. Gapo, which launched on Tuesday (July 23), is a mobile app that allows members to build profiles and share posts, Reuters reported.

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ING Enables Customers To Make Payments On Social Media

PYMNTS

ING is gearing up to overhaul social media websites , transforming them into ways to make payments. According to a press release , ING said it will transform social media sites, including WhatsApp, Facebook , Twitter and LinkedIn, into payment request channels for customers who use its mobile app. 22 to Oct.

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Banks Need to Shift Mobile Focus to ‘Money Management’

Bank Innovation

The majority of people use their mobile banking apps to check their balance. This is a fact that does not surprise most in banking, many of whom believe the industry’s focus on “money movement” as opposed to “money management” is hurting engagement levels.

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How Mobile Technology Is Changing Insurance Claims

PYMNTS

The uptick in smartphone use and availability, however, has prompted many insurance providers to enable customers to file claims from their phones, but few have implemented mobile disbursements. “I Developing that claim flow can be difficult, though, especially when it entails enabling access to mobile disbursements.

Mobile 198