Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

Marketing 91

Marketing social media Video Community 91

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. Sourcing, managing and making sense of all that consumer data, however, can prove challenging for many businesses. You need to be able to market with relevance,” Hale said.

Marketing 100

Marketing Data Innovation Retail 100

Perficient

JULY 22, 2020

It forms the start of a new approach for your organizations hiring, investment, and go to market activities. In this age of digital transformation, I’ve seen entire new organizations created with a focus on orienting towards the new business strategy. These strategies by their very nature can only go so far.

Strategy 322

Strategy Technology Marketing Strategies Marketing 322

PYMNTS

NOVEMBER 5, 2019

With the impending launch of Spring by Citi , Citi ’s Treasury and Trade Solutions (TTS) is increasingly incorporating the consumer payments experience into its broader B2B treasury management and transaction banking offering as it moves to support its institutional clients in their own journeys to meeting customer payment demands.

Management 106

Management Payments Strategy Trends 106

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The

Regulation 156

Regulation Innovation Fintech Marketing 156

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Your bank might have introduced a new product, but very few banks go back and try to improve an existing product unless forced to by the regulators or changes in technology.

social media 195

social media Management Marketing Resources 195

PYMNTS

DECEMBER 16, 2019

Commercial payments technology company WEX announced on Monday (Dec. 16) that it has reached an agreement to manage Valero Energy ‘s fleet fuel card program, according to a press release. ” Collaboration is an important part of WEX’s market strategy. .

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

JANUARY 10, 2017

Technology, as it does so often with every corner of life, can help augment that (retail) judgement. Half the battle of inventory management is knowing where the products are in the first place — as in, on the shelves, in the stockroom or there at all. Zebra Tech has announced, as of Tuesday (Jan.

Management 100

Management Retail Technology Marketing Strategies 100

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer.

Strategy 295

Strategy Online Payments Management 295

FluentBanking

JULY 10, 2020

“Service quality has a strong correlation with customer satisfaction, financial performance, manufacturing costs, customer retention, customer loyalty, and the success of a marketing strategy.” They always want to get the best financial benefits in terms of the market scenario. and Saif, I.” and Saif, I.” Spathis, C.,

Industry 98

Industry Marketing Maine Strategy 98

PYMNTS

FEBRUARY 21, 2019

Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer.

Fintech 189

Fintech Financial Technology Technology Industry 189

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

The Financial Brand

MARCH 4, 2019

Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies. The post Marketing Communications Critical to Managing Risks With Digital Banking Conversions appeared first on The Financial Brand.

Digital Banking 31

Digital Banking Management Marketing Branding 31

FICO

APRIL 4, 2022

Personalization can mean many things, such as inserting the name of the client/ consumer to individualize digital marketing. In the age of COVID-19, businesses try to deliver more with less budget, with the purse strings tightened on most departments — including marketing. How Can FICO Help Level Up Your Marketing?

Analytics 52

Analytics Marketing Strategies Strategy Marketing 52

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 32

Data Marketing Branding Technology 32

Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. .” If not, set one soon! Set Your Goals.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

PYMNTS

NOVEMBER 3, 2017

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. Data Management. The company said it will use the backing to focus on its go-to-market strategy and expand existing leadership.

Analytics 189

Analytics Data Capital San Francisco 189

Perficient

FEBRUARY 1, 2021

Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. Sales and Marketing. We’ve also implemented incentive management capabilities to help consumers understand what offers are available and which provide the most value to them. Online Purchase Completion.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

MARCH 1, 2019

Linking financial institutions and corporates with its Banking-as-a-Service platform, ONPEX enables FIs to deploy cloud-based account and payment technology to digitize operations and enhance their cross-border corporate payment offerings. growth trajectory, particularly in the healthcare and public sectors. Contrast Security.

Security 189

Security Capital Analytics Software 189

PYMNTS

SEPTEMBER 13, 2016

Alisdair is a technology entrepreneur and brings nearly two decades of industry experience to his role leading product management and strategy for ThreatMetrix. Armen leads worldwide marketing strategy and execution for ThreatMetrix. CEO of Market Platform Dynamics. Chief Products Officer, ThreatMetrix.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute. ”].

Community 60

Community Marketing Mobile US 60

PYMNTS

JULY 17, 2019

The investment will be used to accelerate product development and engineering while also fueling global go-to market strategy and deployment, DUST Identity said in a press release. The company’s technology addresses growing vulnerabilities and security disruptions as global value chains become more digital and dynamic.

Security 101

Security Marketing Strategies blockchain Tools 101

FICO

MAY 17, 2023

They wanted to know how investing in technology innovation was affecting growth. The top 25 percent of companies that were investing the most in technology innovation were growing at twice the pace of the 10 percent that invested the least. Which market trends matter – both in business and technology? Which direction?

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. What’s to be done?

Analytics 102

Analytics Resources Strategy Marketing Strategies 102

PYMNTS

APRIL 16, 2019

If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available. Dialing Up the Display.

Retail 162

Retail social media Mobile User Experience 162

PYMNTS

NOVEMBER 9, 2018

Asia and broader European markets. Its tool, Agile Insights, can be used for a range of use cases, the firm explained, including demand-planning for eCommerce companies or marketing strategies for consumer product firms. Working in the business management market is Scoro , an Estonia-based startup that just announced $5.2

Software 158

Software North Carolina Capital San Francisco 158

PYMNTS

JANUARY 27, 2017

is no longer the world’s largest market for FinTech investment, according to the latest report from Citigroup, released this week. The expense management solutions offered by Spendesk are just part of the challenge of business trips; the other is the actual booking process, which is what TripActions aims to tackle. France and India.

Fintech 100

Fintech Cards Mobile Capital 100

PYMNTS

NOVEMBER 30, 2020

Whether you want to track your run times, monitor your sleep or try to avoid a sunburn, the market for wearable technology is growing and evolving as companies large and small try to cash in on one of the holiday season’s hottest segments. Or at least it’s amended marketing strategies.

Google 183

Google Examples Innovation Apple 183

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

Gonzobanker

AUGUST 23, 2021

The pandemic of 2020 may have been bad for a lot of businesses, but it was certainly good to technology vendors providing chatbots—i.e., Not a single technology has lived up to the promise. Personal financial management (PFM) tools have been trying to provide advice to bank customers for years with little success.

Strategy 136

Strategy Study Data Tools 136

Bobsguide

APRIL 4, 2022

Finastra today announced the appointment of Lynne Biggar, a proven financial services and marketing leader, to its Board of Directors, effective March 2022. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc.

Branding 60

Branding Leadership Software Marketing Strategies 60

PYMNTS

MARCH 8, 2017

In fact, when it comes to FinTech companies, thinking “small” by focusing and serving a relatively small number of huge markets may provide the best opportunity to drive more impactful revenue with sustainable and profitable growth. David Weiss, president of YapStone , shared with PYMNTS some big misconceptions about market specialization.

Fintech 130

Fintech Marketing Strategy Payments 130

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

FICO

MARCH 28, 2023

I founded a FICO Women Leaders initiative that uses networking and the power of community to help women succeed as leaders in a highly complex technology firm. FICO has customers worldwide, and I am intent on increasing opportunities for women in technology and financial services. But it’s not enough to do this work at FICO alone.

Leadership 52

Leadership Software Community Florida 52

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing.

Compliance 15

Compliance Survey Marketing social media 15

Insights on Business

JULY 23, 2018

CxOs are somewhat divided about whether the innovation focus will be on new or established markets. They believe macro-economic factors, technological advances and market pressures will be the three biggest external influences over the next few years. Learn more about IBM Bank Banking & Financial Markets Technology here.

Innovation 96

Innovation Security Case Study Strategy 96

CFPB Monitor

JANUARY 29, 2020

Recently, Carol Evans and Westra Miller from the Federal Reserve’s Division of Consumer and Community Affairs published an article in the Fed’s Consumer Compliance Outlook addressing this very issue, entitled “ From Catalogs to Clicks: The Fair Lending Implications of Targeted, Internet Marketing.”

Lending 130

Lending social media Compliance Regulation 130