Cisco

MAY 25, 2021

Chris Bottger, Cisco Americas Workplace Experience Strategist indicates Employee Engagement continues to be a challenge as FinServ employers assess a Safe Return to Office strategy. This is why many CEOs feel talent uncertainty is their biggest risk to growth, according to a KPMG study.

Strategy 71

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Gonzobanker

JUNE 25, 2021

So hats off to executives at community-based institutions who, according to Cornerstone Advisors’ What’s Going On In Banking 2021 study, said improving customer experience and service delivery was their No. These tips can help executives manage – and keep – the people so critical to customer care.

Customer Experience 105

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South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Every bank product manager should be clear on what their product is, what it is used for, and who will use it.

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The Paypers

DECEMBER 26, 2017

Nick Ellinger , VP of Marketing Strategy over at DonorVoice, in a detailed post, How to Structure Your Matching Gift Campaign , summarizes the results of tests that may surprise you. Then, the study looked at whether having a lead donor, matching donor, or lead donor covering overhead influenced an increase in donation rates.

Study 47

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Payments Source

JANUARY 1, 2018

Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data. CASE STUDY] Data-Agnostic? Other areas of pain included in our surveys include website complexity, content management, effectiveness of email marketing efforts, and managing digital assets.

Trends 72

Trends Customer Experience Survey Data 72

Social Assurance

OCTOBER 13, 2021

certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. And we too, at Social Assurance.

social media 15

social media Strategy Marketing Strategies Marketing 15

William Mills

NOVEMBER 1, 2016

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based CRM and relationship management.

Technology 40

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PYMNTS

MARCH 15, 2016

On top of that, merchants have to think about how they are going to push their marketing strategies globally. The research behind the Index involved studying 192 sites around the world across 10 merchant categories. But logistics is a tricky industry to manage, West said. The bottom?

Mobile 100

Mobile Regional Marketing Strategy 100

Banking 2020

AUGUST 24, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Sabrina: Angie, I’m first curious about how you got involved in search marketing.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. After studying broadcast television in college, I joined an advertising agency as an account executive, when everything was starting to go digital, and one of the first projects I was handed was a client’s website.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Social Assurance

FEBRUARY 5, 2021

As the environment changes, margins shrink, and people leave or change positions, it becomes clear that neither rates nor your people are a sustainable, long-term marketing strategy. Many banks and credit unions begin to compete in lose-lose areas, such as rates, to stand out.

Branding 17

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Gonzobanker

AUGUST 23, 2021

According to Cornerstone’s What’s Going On In Banking study , heading into 2020, just 4% of mid-size FIs had deployed a chatbot. There’s another, study , however, that found that 74% of users prefer chatbots while looking for answers to simple questions. conversational AI (artificial intelligence)—to financial institutions (FIs).

Strategy 149

Strategy Study Data Tools 149

FICO

APRIL 17, 2023

Home Blog FICO Hyper-Personalization Survey Highlights Boardrooms' Blind Spots New study from Forrester shows the value of hyper-personalization and the gaps businesses face today FICO Admin Tue, 07/02/2019 - 02:45 by FICO expand_less Back To Top Mon, 04/17/2023 - 10:10 Hyper-personalization is now front-of-mind among banking’s boardrooms.

Survey 52

Survey Customer Experience Analytics Study 52

CB Insights

DECEMBER 14, 2017

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. Most of the D2C companies that we studied focus on selling only a handful of different products, and many started out with just one. Today, the world’s dominant retailers are all online.

Video 78

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CB Insights

JUNE 7, 2018

Psychographics is the study of consumers based on their activities, interests, and opinions (marketers call these AIOs). Psychographic marketing, which plays on subconscious personality characteristics, is perfectly suited to help advertisers capitalize on impulsive decision-making. Data collection methods. Healthcare.

Marketing 78

Marketing Data Analytics Examples 78