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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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New York Dept. of Financial Services announces fair lending agreement with nonbank mortgage lender and releases redlining report

CFPB Monitor

The New York Department of Financial Services (DFS) recently announced that it has entered into an agreement with Hunt Mortgage , a licensed mortgage banker, to address the DFS’s findings that there was a “demonstrable lack of lending to minorities and in majority-minority neighborhoods in Western and Central New York by Hunt Mortgage.”

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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. His recent research reports have covered SMB lending, alternative lenders and automating commercial lending.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. Xpeers are customer support help reachable by phone, chat, social media, or email.

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10 Top Banking Podcasts You Should be Listening to

Abrigo

or largely focused on the domestic banking market. In many cases, the podcasts or hosts have sizable social media followings, and all release a new episode at least once per month so you can stay up to date with the latest trends in the finance world. Lending & Credit Risk. BSA Training. keep me informed.

Community 195
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5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

Marketing 195