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Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management

Jeff For Banks

Lance Kessler introduced a new subject to the ABA School of Bank Marketing Management (SBMM) this week. Marketing Leadership. A few months ago, he asked me and two other marketing experts to be on a panel for the class. I rejected the moniker "marketing expert". Key takeaways for marketing leadership: 1.

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Creativity Lives In The Age Of Contagion

PYMNTS

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. “If championships. That’s a lot of clutter.

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Consumer-centric Digital Experience in Healthcare

Perficient

In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! They feel the threat of Amazon and other retail giants moving into their space, and they want to fight back. And how can marketing build toward it? They’re highly regulated.

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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media.

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Love And Loyalty: David’s Bridal Launches First Rewards Program

PYMNTS

The marketing team at David’s Bridal might like to add to that lyric. The company says it’s the first national bridal retailer to make this move, and the program’s unique design will earn points for the retailer among its brides as well as its business partners. Because as of Tuesday (Dec. Because as of Tuesday (Dec.

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Is The Recreation Market Ready For A Payments Makeover?

PYMNTS

Fortunately, it appears the recreational market is getting some much-needed innovation to help organizations and associations process payments and participant registration. By some accounts, the recreational activity market is valued at over $250 billion each year. Getting Recreational Programs to Act Like Businesses. In the U.S.,

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Web Financial Group Brings AI To Digital Wealth Platforms

PYMNTS

Web Financial Group, a data-driven managed service solutions provider, and Selerity, an artificial intelligence (AI)-powered contextual search and automation company, announced Wednesday (April 19) they have partnered on content personalization solutions for the digital wealth market.

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