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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Ready for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Document all actions taken in Google Optimize.

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Improving User Experience and Increasing Security through Sign in with Apple

Perficient

At Apple’s 2020 Worldwide Developer’s Conference, Apple debuted “Sign in with Apple”, a new feature that allows users to sign in to apps and websites that use this feature, using an Apple ID. This significantly improves the end-user experience by simplifying the sign in process. How Does It work? When Should I Use It?

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YouTube Continues to Dominate the Video Results in Google

Perficient

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here ). This post covers: How YouTube videos dominate the top videos in Google’s results. The difference between YouTube’s and Google’s algorithms for ranking videos. An analysis of how the two algorithms differ.

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As ‘super apps’ gain ground, banks navigate user experience hurdles

Bank Innovation

With the rise of Alipay and WeChat in Asia, and the growth of e-commerce and banking capabilities within platforms like Uber and Grab, banks and bank-type platforms are following suit by adding new functions. If 2019 saw the growth of new e-commerce solutions within mobile banking apps, 2020 may be the year banking platforms iron […].

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Why Website Experimentation Is the Key to Growing Your Marketing ROI – Here’s Why #253

Perficient

Here’s Why digital marketing video series, Alex Harris joins Eric Enge to discuss how website experimentation can help to increase conversion rate and marketing ROI. ? ? ? ? ?. Google’s Zero Moment of Truth. I’m Eric Enge, the Principal of Digital Marketing Solutions at Perficient. Transcripts.

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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

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The History Behind Google’s Page Experience Signal and Where It May Be Going Next

Perficient

In May 2021, Google is rolling out the Page Experience ranking signal. The Page Experience signal is a milestone in Google’s journey toward improved experiences for its search users. The Page Experience signal is a milestone in Google’s journey toward improved experiences for its search users.

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