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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

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Encouraging Employee Buy-In To Support Social Media Promotion of Your Fintech Brand

William Mills

There’s no denying social media is a great tool for creating consistent, genuine interest in your brand and business. And while fintech companies are certainly upping their game, a frequently overlooked (but very important) component of any successful social media campaign is employee engagement.

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Goldman Sachs FinTech unit lost $3B |Microsoft plans to invest $10B in creator of buzzy AI tool ChatGPT | FinTechs that went out of business in 2022

Bussman Advisory

Microsoft reportedly plans to invest $10 billion in creator of buzzy AI tool ChatGPT. The FinTechs that went out of business in 2022. The latest edition of the FinTech Ecosystem Newsletter is here : Interested in FinTech or Digital Assets related Advisory or Workshop? More information on www.bussmannadvisory.com.

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Social media – why it’s an essential tool

BankNXT

Oliver Bussmann believes social media should be an intrinsic part of your leadership toolset when it comes to managing communications. Social media – why it’s an essential tool on BankNXT.

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Fintech Deals to Watch: Back to School

Gonzobanker

Most fintech companies are fine, but they’ve stopped blowing off econ class for mimosa brunches. Especially in fintech, which had the roughest semester last spring. Thankfully, there was still a smartphone and social media to commiserate. Banks Bought More Fintechs (Until Sum mer Break Started!).

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Closing the Social Media Gap

William Mills

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

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How Facebook Became Fast Friends with Digital Banks

Bank Innovation

EXCLUSIVE - Before social media platform Facebook became a popular channel for digital banks to offer banking features to its customers, let’s not forget that FB was first and foremost an important advertising tool for banks to reach a younger audience. Take British challenger bank Starling Bank, for example.