PYMNTS

SEPTEMBER 21, 2020

But the calendar is so full of events this year that the “when” might be more important than the how. With so many companies giving their employees Election Day off, it could be an opportunity for a one-day sales event both online and in-store. This is most likely the last year that social media targeting will be accessible to SMBs.

Retail 169

Retail social media Marketing Branding 169

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

William Mills

OCTOBER 15, 2021

HubSpot’s INBOUND 2021 Conference was an exciting three-day event where our team heard from some of the top industry leaders in marketing and business about current and future trends. Although still virtual, the insights and networking obtained from this experience mirrored the value of an in-person event.

social media 73

social media Marketing Conference Trends 73

Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter.

Marketing 91

Marketing social media Video Community 91

PYMNTS

OCTOBER 9, 2020

To support Black-owned businesses and their communities, Facebook has introduced its #BuyBlack Friday event in the United States. The event is part of the social media company’s Season of Support to offer complimentary resources, education and instruction to assist companies throughout the globe, according to a company blog post.

social media 162

social media United States Resources Operations 162

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 46

social media Fintech Branding Trends 46

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 50

social media Company Online Report 50

PYMNTS

SEPTEMBER 16, 2019

17) will discuss the fraud problem stemming from influencer marketing. The event strives to unite the worlds of communications and marketing to stimulate conversations about digital marketing and influencer campaigns, PR Daily reported on Monday (Sept. Sylo is sponsoring the event. He said, “$1.3

social media 150

social media Regulation New York City Baltimore 150

PYMNTS

JUNE 16, 2017

One publication that’s helping to further evolve the publishing world when it comes to content marketing is Good Housekeeping. The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago. We can do Facebook Live.

Marketing 101

Marketing social media Branding Technology 101

Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

Community Bank 129

Community Bank Community Marketing Data 129

PYMNTS

SEPTEMBER 22, 2020

help students create lasting memories and friendships through shared experiences, and look toward international markets.” . The college calendars are monitored and updated by what IRL calls “student ambassadors,” to assist students with tracking activities and organizing events. This new funding will allow us to.

San Francisco 225

San Francisco social media California New York 225

PYMNTS

JANUARY 1, 2021

Starting with some of the most recent changes — and a sign of what’s to come — earlier in the month, the European Commission offered up its initial draft of the Digital Services Act and the Digital Markets Act. As reported in this space , the DSA and DMA cover online marketplaces, social media and other platforms.

Regulation 352

Regulation social media Course Apple 352

William Mills

MARCH 15, 2018

Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers. This change also correlates with Facebook’s research in how social media consumption affects its users.

social media 41

social media Strategy Video Community 41

William Mills

SEPTEMBER 29, 2016

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ).

social media 40

social media Conference Leadership Meeting 40

PYMNTS

SEPTEMBER 22, 2020

WeChat users are reportedly racing to get the Chinese mobile payment, messaging and social media program. American WeChat users are reportedly rushing to get the Chinese digital payment, communication and social media mobile program. JD.com Joins China’s Central Bank To Advance Digital Currency. The rise comes as the U.S.

cryptocurrency 200

cryptocurrency social media Payments Groups 200

Abrigo

JANUARY 4, 2023

Crypto market a perfect environment for fraud. The events of the past year have been marked by significant volatility and the exposure of vulnerabilities in the crypto-asset sector," read a joint statement from the Federal Reserve, FDIC, and the OCC. Growing popularity. The invested crypto goes straight into the scammer's wallet.

social media 195

social media Fraud cryptocurrency Trends 195

PYMNTS

NOVEMBER 12, 2020

A monopolist can squash a nascent competitor by buying it, not just by targeting it with anti-competitive actions,” Simons said at an American Bar Association event, according to Bloomberg. “It Yost, quoted by Bloomberg, said that strategy “prevents any competitor from growing big enough to challenge Facebook and Google’s market dominance.”.

social media 165

social media Company Ohio Google 165

PYMNTS

APRIL 9, 2019

The product, announced on Tuesday (April 9), is aimed at growing the ridesharing company’s involvement in the B2B market, and it comes just as Uber is expected to announce its initial public offering (IPO) later this month. All details can be tailored to an event, promotion or service,” Uber said.

Marketing 141

Marketing social media National Company 141

Perficient

JULY 30, 2020

Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Colleagues now engage in philathropic and social activites through technology like video calls, Microsoft Teams , and social media. Louis, the Green Team, changed to virtual events, too. There was even a virtual retirement party!

St. Louis 530

St. Louis Missouri Minnesota social media 530

Abrigo

MARCH 8, 2024

They employ technology and social engineering tactics, reaching victims through email, social media, and text messages. All these events can be manipulated into a scam and used as a catalyst to make you a victim. Understand that scammers are professionals. There are no accidental targets.

Fraud 195

Fraud Technology Trends Training 195

PYMNTS

AUGUST 24, 2020

The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. The social media firm purportedly contravened an Illinois state law via a “Tag Suggestions” functionality that enabled users to identify their friends from photos put on the platform in the past.

social media 152

social media Data Apple Compliance 152

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. LinkedIn Live Events.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. LinkedIn Live Events.

social media 15

social media Branding Trends Tools 15

Independent Banker

JULY 30, 2015

An interview with Chris Lorence, ICBA’s executive vice president and chief marketing officer. Meet ICBA’s Marketing and Communications Contact. Leading a team of marketing and communications experts, he is an outside-the-box thinker who believes strongly in the mission of the organization and the importance of community banks.

Resources 70

Resources social media Marketing Tools 70

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media.

social media 76

social media Marketing Google Marketing Strategies 76

PYMNTS

DECEMBER 17, 2020

At a time when the coronavirus has sent record numbers of consumers online instead of to the mall, livestreaming is filling the social vacuum. 17) announced a “first of its kind” event scheduled for Friday, Dec. The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

MARCH 2, 2020

As carmakers were forced into contingency planning, digital strategies emerged as a means of saving a portion of their marketing activities. However, it was noted that automakers are seeking methods to reduce costs and better target their marketing efforts.

social media 130

social media Conference Digital Strategies Meeting 130

Filene

MARCH 18, 2016

Our research on credit unions’ use of social media proved that you don’t win just by showing up. Consumers today expect their financial institution to not only demonstrate an ability to skillfully manage their social media sites, but also to find value and connection in the content they share.

social media 28

social media Strategy Branding US 28

Perficient

DECEMBER 4, 2020

Are they arriving from email, social media, referral sites, paid or organic search, etc.? For example, in “Adobe Analytics” events are configured to trigger when an action is taken, like when a user submits a form on the site. When a user submits the form, a predefined set of events fire. What are the outcomes of visits?

Analytics 309

Analytics Google Tools social media 309

PYMNTS

MARCH 23, 2020

But like global supply chains, the travel industry, the stock market and the concept of going out, the outbreak of COVID-19 worldwide has messed up that once perfectly good slogan. Lots of people are Netflixing — but the “and chill” part as it applies to the social/romantic side of Netflix? the market has never quite found big success.

social media 173

social media Google Groups Video 173

PYMNTS

OCTOBER 5, 2018

million unique visitors come to shop its wares each month — and make a move on the public markets. The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We

social media 135

social media Branding Course United States 135

NCR

JANUARY 12, 2017

Social channels provide marketers and advertisers in the financial space a compelling opportunity to connect with their target audiences in ways unfathomable a decade ago. One way of activating these corporate sponsorship is by advertising on Twitter around related sporting events using ultra-relevant Twitter pre-roll video ads.

social media 40

social media Video Branding Examples 40

PYMNTS

AUGUST 3, 2020

On Friday (July 31), the company opened a new concept store in Shenzhen, China, which is an important market for the brand. The store marks a new chapter in retail technology, social retail and social currency all at the same time. Through the social experience, customers can access store tours and learn about products.

social media 125

social media Retail Innovation Branding 125

NCR

JUNE 8, 2016

billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. If used correctly, social media can engage credit union members in a customized way that will enhance their overall experience and increase their loyalty to your credit union. With an average of 1.04

social media 40

social media Millennials Strategy Industry 40

PYMNTS

JUNE 29, 2020

On Monday (June 29), the company said it was adding a number of sweeteners aimed at helping video creators and publishers earn more money on the social media site. Facebook is upping the ante again in its bid to lure online video personalities to its platform.

Video 131

Video social media Tools Online 131

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. No PGA events. championships.

social media 141

social media Branding Examples Marketing 141

PYMNTS

SEPTEMBER 30, 2020

In today’s top retail news, Spiceology aims to shake up the D2C realm, and small and medium-sized businesses (SMBs) face decisions of how — or whether — to compete with Amazon’s October Prime Day event. 13, Target and Walmart have countered with their own events. Spiceology Shakes Up The D2C Status Quo.

Retail 189

Retail social media US Marketing 189