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Apple Gives Facebook Event Producers Temporary Fee Reprieve

PYMNTS

Apple has temporarily suspended its usual 30 percent assessment on fees users pay to small businesses that host what Facebook calls “Paid Online Events,” The Verge reported Friday (Sept. Facebook launched Paid Online Events to give small businesses a way to make money after COVID-19 made selling tickets impossible.

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. This is why influencers work in social media.

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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

But the calendar is so full of events this year that the “when” might be more important than the how. With so many companies giving their employees Election Day off, it could be an opportunity for a one-day sales event both online and in-store. This year that messaging isn’t up for argument. Not this year. Now, the where.

Retail 169
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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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Facebook Announces eCommerce Initiative To Support Black-Owned Businesses

PYMNTS

To support Black-owned businesses and their communities, Facebook has introduced its #BuyBlack Friday event in the United States. The event is part of the social media company’s Season of Support to offer complimentary resources, education and instruction to assist companies throughout the globe, according to a company blog post.

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Big Tech Faces Regulation Reckoning As 2021 Dawns

PYMNTS

Starting with some of the most recent changes — and a sign of what’s to come — earlier in the month, the European Commission offered up its initial draft of the Digital Services Act and the Digital Markets Act. As reported in this space , the DSA and DMA cover online marketplaces, social media and other platforms.