Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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social media Branding Trends Tools 15

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. Best of all, they can be easily inserted into your financial brand’s annual marketing plans. Here are a few ways this resource could play a role. Send Local Communications.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

Insights on Business

FEBRUARY 13, 2019

Social-based marketing. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. –> Explore IBM Banking and Financial Markets Solutions. Event Hashtag: #Think2019.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

MARCH 6, 2018

According to the report, during the week-long celebration luxury and fashion companies tend to fare well which is why they have been rolling out promotions such as filling red envelopes with so-called lucky money that translates into discounts off products and embracing different marketing strategies.

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social media Marketing Strategies Branding Meeting 100

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. After realizing the power of social media, bank marketers need to take the next step. How to Start Influencer Marketing.

Marketing 15

Marketing social media Marketing Strategies Branding 15

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

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social media Customer Experience Marketing Strategies Strategy 68

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing.

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Compliance Survey Marketing social media 15

NCR

MARCH 1, 2016

That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).

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Conference social media Marketing Strategies Strategy 40

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Conservative bankers might dismiss social media. Don’t.

Marketing 40

Marketing Millennials Community Bank social media 40

William Mills

AUGUST 30, 2018

Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO Benefits.

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Fintech social media Branding Marketing Strategies 41

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

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social media Customer Experience Marketing Strategies Strategy 40

Social Assurance

OCTOBER 13, 2021

And we too, at Social Assurance. certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. Content is a thing.

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social media Strategy Marketing Strategies Marketing 15

William Mills

SEPTEMBER 25, 2018

While this is true everywhere, this is a particular challenge in a market like India. MuniRisk solves information fragmentation for municipal market participants. MuniRisk solves information fragmentation for municipal market participants. The municipal bond market has always been pretty low on the radar for most firms.

Mobile 78

Mobile Customer Experience Lending Analytics 78

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. @infocorpgroup.

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San Francisco social media San Jose Customer Experience 69

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. It’s crucial to target your market audience by using the right keywords within your website pages. You don’t have to worry about exhausting your marketing spend! Social Media.

Strategy 53

Strategy social media Google CA 53

William Mills

MAY 10, 2016

Industry Solutions Marketing Mgr.). Assaf Frenkel (VP, Product & Marketing). We’ll be blogging live from the 2-day event, covering over 72 companies. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Chris Edgington (Sr. Paul Jacobs (Sr.

San Jose 40

San Jose Customer Experience Mobile social media 40

William Mills

SEPTEMBER 9, 2016

Targeted at Marketing, execs, lines of business owners, etc. You can look at life events such as marriage, credit card, new job, etc. Social media is a special challenge since social media was not created with compliance in mind. 2015 formed aspire to address inefficiencies in alternative lending market.

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social media ATM Mobile Customer Experience 40

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience.

social media 40

social media Tools Marketing Strategies Marketing 40

William Mills

MAY 11, 2016

Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. This looks like a polling tool, to get quick client feedback, mostly about current events. What’s the market strategy? The account has a tie into social media and sharing.

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Video Mobile social media Analytics 40

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience. Engaging Followers.

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social media Tools Marketing Strategies Marketing 42

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. Tim Dubes (VP, Marketing). They are bringing financial data aggregation to the personal wealth management market. Check back for new updates throughout the day. Maria Gurina (Bus.

Video 40

Video Lending social media Analytics 40

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

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Video Marketing social media Fintech 41

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

William Mills

MAY 9, 2018

I’ve participated in every US event except one as well as Finovate Europe last year. There are a number of great events in FinTech but this one I do my best to attend each year. “Invest smarter by timing your fees, not the market.” This is either my 21st or 22nd Finovate; I’m not sure. Key Executives.

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Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

Visualizing data for trends and market projection, visualize data in different ways. Marketing is headed by Stephanie Barrueto and Product Engineering by Linda Yang. Who is the target market? All large corporations need to raise money in the bond market. With GoodData can productize the data and more. How safe is this?

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Mobile Cards Fraud Data 40

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. Once these retailers spot a new trend, they can deploy their hyper-rapid design and supply chain systems to bring the trend to market as quickly as possible. Social media accelerates that cycle.

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Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

These direct-to-consumer, or D2C companies, are able to manufacture and ship their products at much lower costs than traditional consumer brands because they own all of their customers’ data and maintain end-to-end control over the making, marketing, and distribution of products. No need to choose.

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Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? However, it had already started gaining media attention even before its Facebook moment. For example, imagine trying to market a vegan protein bar. What is psychographics?

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Marketing Data Analytics Examples 78