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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

Meeting 443
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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SAFE Credit Union Brings Targeted Marketing To An Increasingly On-Demand World

PYMNTS

PYMNTS’ Credit Union Innovation Index found that CU members may not prioritize the latest technologies as much as bank and FinTech customers do, but they still value easy-to-use mobile apps and online capabilities. One CU upgrading its mobile technology is SAFE Credit Union , which has more than $2.3 Crunching The Numbers .

Marketing 131
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Is technology replacing or augmenting the sales role in the digital age?

Insights on Business

Digital technology has no doubt, over the last decade, revolutionized and completely transformed customer behavior as well as redefined how businesses interact with their customers. Technological advancements have impacted almost every profession and it hasn’t left the sales world behind.

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Transforming Financial Institutions With Agile

Perficient

Business stakeholders utilize many different techniques and tools when building a Roadmap, such as market research and customer intelligence data. Once the Roadmap and team objectives are established, stakeholders should work with information technology partners to identify high-level solutions.

Meeting 294
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The Rise Of ‘Intelligent Engagement’ In Corporate Banking

PYMNTS

In a Masterclass conducted by Karen Webster, Norm DeLuca, managing director of banking solutions at Bottomline Technologies , said banks must put corporate clients at the center of their digital transformation roadmaps, helping those enterprises capitalize on the competitive advantage fostered by advanced technologies.

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Why SMBs Need To Focus On Product Innovation And Adopt A Digital Business Model

PYMNTS

We know from past data that a very high percentage of first-time buyers become repeat customers, so our customers likely have increased the overall market for their solutions. It is also critical that online sellers can create outstanding eCommerce user experiences. This, too, is likely here to stay.