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Personalized Marketing: What Banking Customers Really Want

Perficient

That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals.

Marketing 294
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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.

Fintech 136
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Perficient Included in IDC Market Glance: Lending Digital Transformation Strategies

Perficient

We knew that we could help optimize the debt collections process, reduce loan loss rates, and increase customer loyalty by leveraging a highly personalized and humanized approach to lending that combines process reengineering and technology throughout the customer journey. A Pathway to Improved Loss Rates and Happier Customers.

Lending 354
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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The Bank-FinTech Tie-Up Evolves

PYMNTS

As bank-FinTech collaborations evolve, more traditional financial institutions (FIs) are not only implementing services and technologies developed by FinTech partners, but they’re also lending their own expertise to augment FinTech solutions. Bottomline Rolls Out Open Banking Service. Airwallex Taps Deutsche Bank.

Fintech 277
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Traditional FIs Drive Modernization Through FinTech Pairings

PYMNTS

In this week's roundup of bank-FinTech collaboration and open banking initiatives, Citi embraces the unlocking of account data to third-party FinTechs, while WEX weighs in on opportunity for banks to take advantage of partnerships. Plus, one FinTech offers a new spin on the open banking model to drive financial inclusion.

Fintech 308
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How Alternative Lending Technology Stays Flexible For SMBs

PYMNTS

Over the years, that surge in competition gave way to a more collaborative spirit between traditional financial institutions (FIs) and FinTechs as both sides worked to digitize and modernize SMB financing. This is a market that's going to be digital-first in the future," he said. Flexible Technology.

Lending 289