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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

The poll also put a great deal of emphasis on customer experience (CX), as have many different reports of late. Companies will increase spend on customer experience over the next three years, bringing it to 20 percent of overall marketing budgets. “The One explanation?

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Revolutionizing the Way We Pay: The Top Payment Industry Trends You Need to Know in 2023

Perficient

In fact, according to The Business Research Company’s 2022 Payment Security Global Market Report , the payment security market is expected to reach $43 billion by 2026. Vendor and payment companies alike are seeking and creating solutions to provide their customers with the most secure digital payment experiences possible.

Industry 471
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How Hot Head Burritos Is Addressing COVID-19 By Reassessing Customer Experience

PYMNTS

Condiments have been removed from dine-in areas, and employees must sanitize surfaces every two hours and take and report their temperatures at the beginning of their shifts. Honest customer feedback can be critical to improving customersexperiences at QSRs as restaurants reopen and invite consumers into reconfigured dine-in areas.

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Choosy Turns To Social Media For Fast Fashion Inspiration

PYMNTS

Perusing through social media platforms like Instagram, Jessie Zeng came to a realization: Followers wanted to know where they could buy the clothing worn by their favorite celebrities or influencers, but their requests often went unanswered. Instagram Drives Fashion Purchases.

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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation. Conducts continuous assessments of key customers for deposit outflow risks and 360° customer value to direct targeted campaigns to those customers and/or specific market segments.