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Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition. Explore our expertise in financial services , and contact us today.

Marketing 294
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Former Toast Executive To Lead Growth Push At Lunchbox

PYMNTS

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. We are excited to learn from her experience from Toast and NCR, two companies we respect and want to emulate. Adding her to the company is going to propel us to our next phase.

New York 326
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FICO World 23: Unleashing the Power of FICO Platform

FICO

FICO is on a mission to unlock the potential of Applied Intelligence and create a connected end-to-end customer experience. It is crucial to identify the market trends and insights that truly matter to your business strategy, enabling you to stay ahead.

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Magento Powers Xenon arc B2B Marketplace For SMBs 

PYMNTS

“Xenon arc continues to redefine how global materials producers effectively and efficiently reach their small business customers,” said Xenon arc President and Chief Executive Officer Paul Warburg. Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said.

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4 Ways Chatbots Can Improve the Car Buying and Ownership Experience

Perficient

The use of chatbots is exploding across almost every consumer vertical. When done correctly, chatbots increase efficiency while also delivering better customer experiences. Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology.

Strategy 409
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Hyper-Personalization + Prescriptive Analytics for Customer Offers

FICO

Personalization can mean many things, such as inserting the name of the client/ consumer to individualize digital marketing. The question is: is that enough to deliver a pleasant customer experience? They can also accurately forecast the impact and results of marketing strategies and apply them to business decisions. .

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Why Not All FinTech Providers Are FinTech Firms

PYMNTS

These companies are using new technology to play into rapid shifts in expectations around customersexperiences.”. As an industry we’re walking toward a ledge, but we have all of this information in front of us that shows us how we need to change. The Promise of FinTech. Moving Forward.

Fintech 189