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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. Marketing technology goes beyond an operational element.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

The first round of questions posed in our marketing survey relate to pain points, allows us to gauge where spending will take place in upcoming months. Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. Difficulty creating a consistent, multi-channel customer experience.

Trends 72
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FinovateSpring 2017 Live Blog – Day 2

William Mills

ALL LENDERS whether banks, credit unions or independent mortgage bankers MUST step up their customer experience and reduce costs with new technology from companies like BeSmartee. Again, another great UI show how a loan officer can work faster creating a better customer experience. infocorpgroup. www.infocorpgroup.com.