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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Insights and understanding – the key to customer experience?

NCR

Customer experience and the relationships consumers have with their banks have never been more important. Fintechs are carving out their niche in the financial services industry by making the needs and expectations of the modern-day consumer their number one priority. How to improve your customer understanding.

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FinTech year in review: What we saw and where we’re going

Insights on Business

The dominant story is that fintech startups and banks are better off as friends than foes. Fintech, once seen as a disruptor, is now becoming a mainstream and also a collaborating partner. Banks provide trust and infrastructure to a partnership with fintech. Things seemed different at Sibos this year. Banks are also innovators.

Fintech 115
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Automating is the way of the future in banking

Insights on Business

The Future of Work includes fully implemented intelligent, enterprise automation that transforms the employee and customer experience and enhances business impact. Be compliant while cutting costs and improving customer experiences. Attend session 3028A to learn how Bank of Yokohama automated their front- and back-office.

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10 Top Banking Podcasts You Should be Listening to

Abrigo

In many cases, the podcasts or hosts have sizable social media followings, and all release a new episode at least once per month so you can stay up to date with the latest trends in the finance world. Listen to the podcast episode, " How To Sleep Easier at Night About Capital and Risk Levels.". keep me informed. Whitepaper.

Community 195
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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

For example, instead of creating a more appealing lending product and targeting a niche customer segment for a high return on investment growth number, marketing takes an existing product and tries to amplify it with email, digital or social media marketing. However, it was its use of emojis that created the growth loop.