PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. According to Claessen, those brand attributes are even more important during this crisis as retailers communicate with employees, landlords and consumers. Big mistake, say several branding experts.

Branding 145

Branding Retail social media Customer Experience 145

PYMNTS

SEPTEMBER 21, 2020

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169

Retail social media Marketing Branding 169

PYMNTS

MAY 16, 2018

Perusing through social media platforms like Instagram, Jessie Zeng came to a realization: Followers wanted to know where they could buy the clothing worn by their favorite celebrities or influencers, but their requests often went unanswered. The experiment was a success and served as an “aha” moment for the soon-to-launch company.

social media 101

social media Trends Customer Experience Study 101

PYMNTS

OCTOBER 9, 2019

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

social media 118

social media Retail Tools Examples 118

PYMNTS

APRIL 7, 2017

This week, the two countries were the only markets that landed on the B2B venture capital board, with funding landing at SaaS, Big Data and procurement startups across a range of industries, from corporate social media management to marijuana procurement. The company said this week it raised $8.5 Software-As-A-Service (SaaS).

social media 109

social media Big Data Capital Data 109

PYMNTS

NOVEMBER 14, 2019

Luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. . The company’s collections by Riccardo Tisci, however, have boosted sales.

social media 110

social media Retail Branding Trends 110

PYMNTS

SEPTEMBER 9, 2020

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. For instance, she said customers will always want good prices, selection and convenience when they shop.

Branding 220

Branding Online Retail social media 220

PYMNTS

JUNE 18, 2019

Pet retail is having a moment, with innovation and other efforts helping merchants better reach owners of dogs, cats and other household animals. One of the latest developments comes from a company called Pawscout. Online pet pharmacies also are pulling greater weight in pet retail. Better Pet Tag. Pet Medicine.

Retail 122

Retail social media Fort Worth Dallas 122

PYMNTS

DECEMBER 23, 2019

Online shopping has fundamentally changed the rules of how to gauge a company’s performance around the holidays. Analysts say they are now employing methods, such as subscribing to retailers’ emails, so they can monitor sales, doorbuster deals and promotions. By using cameras, retailers can track who’s buying what.

Retail 131

Retail social media Millennials Analytics 131

PYMNTS

MAY 19, 2020

To enable businesses to more easily list their merchandise on its social media platforms, Facebook has unveiled Facebook Shops. The free feature will allow companies to place product listings on their Facebook Page, Instagram profiles and stories, or in ads, CNBC reported.

social media 243

social media Training Course Online 243

PYMNTS

OCTOBER 19, 2020

Snaps is teaming up with Instagram as the social media giant gears up for the holiday shopping season by sprucing up its commercial appeal to the major brands. In particular, the social media giant says that more than 80 percent of its users now research, consider and discover products through its platform.

Branding 297

Branding social media New York Management 297

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 127

Retail social media Online Mobile 127

PYMNTS

JUNE 16, 2017

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119

Study Online social media Retail 119

PYMNTS

FEBRUARY 1, 2017

These are tough times to be tangible — as in brick-and-mortar, in retailing at least. The physical retailer is constrained by square footage, the hybrid retailer joining on an eCommerce platform less so, especially with the drop shipping. The upshot is that, through the drop-ship model, they do not need to hold more inventory.

Online 100

Online Retail social media Branding 100

PYMNTS

OCTOBER 22, 2020

Retailers in this space are also beginning to offer more payment methods and shopping channels, and the ongoing COVID-19 pandemic’s effects on consumer behaviors is partly driving this shift. Providing diverse payment methods is therefore becoming as essential to retailers’ success as offering expansive product lines. consumers in May.

social media 200

social media Retail Online Mobile 200

PYMNTS

MARCH 17, 2020

Shopping has always been highly visual , and online shopping is no different. eCommerce’s rise has only made designing retail showrooms more complex, however. Merchants need to bridge this gap as digital connectivity pushes the retail world’s boundaries. Companies are taking note of this and are thus implementing related tools.

Retail 143

Retail Millennials Tools social media 143

PYMNTS

JUNE 8, 2020

With a need for social distancing in the coronavirus era, businesses are seeking ways to restrict traffic through appointment-based systems for physical retail. GlobalData Managing Director and Retail Analyst Neil Saunders said in an NRF blog post that the situation provides an opportunity to experiment with new ways of selling.

social media 141

social media Retail Examples System 141

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 114

Retail social media Online Mobile 114

PYMNTS

MARCH 18, 2020

In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. What do consumers want from retailers now?

Retail 153

Retail Branding social media Online 153

PYMNTS

FEBRUARY 3, 2020

percent of online sales came from social channels. However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

social media 144

social media Branding Survey Strategy 144

PYMNTS

JULY 29, 2019

Companies that embed the button on their websites can be held liable for collecting users’ personal data because they are allowing the information to be transferred to Facebook, Reuters reported. A consumer association in Germany said the plugin allowed the social media company to collect data on the site’s users, the news outlet said.

Data 122

Data Company social media Compliance 122

William Mills

FEBRUARY 25, 2016

Three Ways Financial Companies Can Bridge the Gap in 2016. Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. retailers and their customer service engagement.

social media 40

social media Training Tools Video 40

PYMNTS

SEPTEMBER 28, 2020

Saudi Arabia and the United Arab Emirates are attempting to square away increasing consumer use of online channels with their privacy and banking standards. Where exactly GDPR applies and how broadly it reaches remains confusing for many companies, even two years after the rule was first put into place.

Online 151

Online Report Payments Regulation 151

PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101

Branding Retail social media Houston 101

PYMNTS

FEBRUARY 11, 2019

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. Just under half — or 45.9

Innovation 166

Innovation Retail social media Apple 166

PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

Branding Online social media Retail 108

PYMNTS

DECEMBER 30, 2016

While the shift to the online space is often seen as the great game-changer in retail, Loren Padelford, vice president and general manager of Shopify Plus , said that the change is actually to something more fundamental. A lot of traditional merchants and retailers are struggling with that change. How do you sell on Facebook?

Retail 130

Retail social media Branding Mobile 130

PYMNTS

JUNE 14, 2019

Still, that seems so old-fashioned in this digital age — at least according to Andrea Chavez, Founder of Pawscout , a company whose signature product is a Bluetooth-enabled tag that not only helps pet owners find their wayward pets, but gives them access to other digital and mobile services. Social Media Aspect.

social media 194

social media Retail Community Mobile 194

Bank Innovation

MAY 3, 2017

Facebook is the key to online traffic—but most small businesses run to the social media king to drive in-store traffic, too. conducted by digital marketing technology company Netsertive. More than 40% of SMBs will turn to Facebook for a boost in in-store traffic, according to a survey of 250 SMBs across the U.S.,

social media 239

social media Study Survey Online 239

PYMNTS

JANUARY 29, 2018

Earlier this month, Saks Fifth Avenue President Marc Metrick told CNBC that the luxury retailer didn’t need fancy artificial intelligence (AI) to help it succeed in the industry, despite the tectonic shift thrusting every other retailer into reliance on such technologies. Some luxury retailers are starting to offer such experiences.

Retail 122

Retail social media Branding Technology 122

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

PYMNTS

DECEMBER 26, 2019

Change came from various areas for retail in 2019. Retail merchandising was, at best, a hit-or-miss system in its heyday, Nextail CEO and Co-Founder Joaquin Villalba told PYMNTS in a recent conversation. Analytics, too, was another hot spot for retail change in 2019 and will continue to be for the 2020s. Role of Data.

Retail 132

Retail Trends Analytics social media 132

PYMNTS

NOVEMBER 9, 2020

What began as an eCommerce site has grown to include social elements, such as allowing users to upload photos and videos, tag products, and follow brands and other users, announced in a company press release. According to the release, Verishop believes it has identified the most important social features for an eCommerce app.

social media 227

social media Video Branding Community 227

PYMNTS

MAY 28, 2020

But when it comes to the digital customer experience, retailers are playing catch-up. The issue is critical as retailers either move online or put more effort behind their eCommerce capabilities. The customer experience online has dozens of critical elements. The digital shift is definitely on.

Retail 144

Retail Customer Experience social media User Experience 144

PYMNTS

MARCH 30, 2020

California Consumer Privacy Act (CCPA), Washington Privacy Act (WPA) and other new privacy and online transaction standards are changing how businesses interact with consumers’ data in the U.S. retailer trade group, Retail Industry Leaders Association ( RILA ), told PYMNTS in a recent interview.

United States 131

United States Retail Customer Experience Data 131

PYMNTS

NOVEMBER 25, 2019

Social media site Pinterest has announced a new feature that will allow users to make purchases from a selected number of online shops as it continues to expand and grow, according to a report from CNBC. The feature, called the Pinterest Shop , has hundreds of what the company is calling “Product Pins.”

social media 131

social media Study Google Online 131

PYMNTS

SEPTEMBER 30, 2020

In today’s top retail news, Spiceology aims to shake up the D2C realm, and small and medium-sized businesses (SMBs) face decisions of how — or whether — to compete with Amazon’s October Prime Day event. 13 and 14 in this year of unpredictable and unprecedented retail happenings. Spiceology Shakes Up The D2C Status Quo.

Retail 189

Retail social media US Marketing 189