Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute.

Community 60

Community Marketing Mobile US 60

The Financial Brand

MARCH 1, 2021

The post New Tool Helps Banking Providers Capitalize on Charitable Giving appeared first on The Financial Brand. Cloud-based platform lets banks and credit unions simplify the donation process for mass affluent consumers, solidifying relationships.

Tools 32

Tools Capital Branding Marketing Strategies 32

Abrigo

OCTOBER 20, 2016

At the same time, early adopters of new technologies, like mega banks, are edging out community banks and credit unions in the fight for customers and creating a rapidly consolidating industry. For community banks and credit unions that want to continue to thrive, the way forward is growth.

Software 150

Software Lending Community Bank Taxes 150

PopularBank

MAY 15, 2020

Small businesses are the lifeblood of our communities – and our economy. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Businesses with fewer than 500 employees account for 48% of American jobs and 43.5%

social media 98

social media Video Taxes Community 98

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it!

Branding 15

Branding Marketing social media Marketing Strategies 15

Long Lasting Ideas

FEBRUARY 16, 2016

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. YouTube can also be a fantastic tool to put a human face on your bank or credit union. Don’t be afraid to be funny.

social media 40

social media Community Tools Strategy 40

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

Video 41

Video Marketing social media Fintech 41

Jeff For Banks

MAY 31, 2022

But although interest rates above 4.00% seem like a historical anomaly in today’s low rate environment, the Fed Funds rate in 1986 was significantly lower than it was only a few years below, when Paul Volcker’s Federal Reserve used a series of increases in short-term rates to over 20% as its primary tool to “break the back” of inflation.

Marketing 78

Marketing Community Bank Community Management 78

Gonzobanker

JUNE 22, 2017

Cross-channel marketing – In the next few years we’re going to see an explosion of data-driven, targeted marketing that will make what I’m getting on my iPhone now look like chump change. But, they are going to have to learn how to do this in an evolving world of tools, data and SEO-driven strategies.

Training 88

Training Lending Customer Experience Tools 88

William Mills

JUNE 2, 2016

However, merely establishing a Facebook page or simply setting up a credit union-branded Twitter handle is not an effective marketing strategy, and as many credit unions have discovered, this static approach yields marginal results at best. For credit unions, future success hinges on the ability to build long-term connections.

social media 42

social media Tools Marketing Strategies Marketing 42

NCR

MARCH 1, 2016

Here’s what we do know: Social media and other inbound marketing strategies are now reported to generate 54% more leads than traditional paid marketing strategies. Those are just a couple of the reasons why a huge majority of marketers, no less than 83%, believe that social media is important to their business.

Conference 40

Conference social media Marketing Strategies Strategy 40

Gonzobanker

JUNE 25, 2021

So hats off to executives at community-based institutions who, according to Cornerstone Advisors’ What’s Going On In Banking 2021 study, said improving customer experience and service delivery was their No. Upgrade workforce planning capabilities. Embrace remote work.

Customer Experience 94

Customer Experience Fraud Policies Training 94

William Mills

JUNE 2, 2016

However, merely establishing a Facebook page or simply setting up a credit union-branded Twitter handle is not an effective marketing strategy, and as many credit unions have discovered, this static approach yields marginal results at best. For credit unions, future success hinges on the ability to build long-term connections.

social media 40

social media Tools Marketing Strategies Marketing 40

NCR

MARCH 17, 2016

Skimming, shimming, sniffing …no they’re not symptoms of the latest flu bug but this outbreak is equally as unhealthy for the ATM community. And we have noted the rapid global expansion of “logical” attacks – which use tools that allow the criminal to take physical control of the ATM dispenser to withdraw money – with millions in losses.

ATM 40

ATM Trends Security Cards 40

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Banking 2020

AUGUST 24, 2015

Whether consumers are searching specifically for your brand and using terms associated with your brand, or they’re searching for a product that you offer, each of these queries is a huge marketing opportunity and being present in those moments is huge. Sabrina : That makes sense.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

Whether consumers are searching specifically for your brand and using terms associated with your brand, or they’re searching for a product that you offer, each of these queries is a huge marketing opportunity and being present in those moments is huge. Sabrina: That makes sense.

Industry 40

Industry Pennsylvania Marketing Mobile 40

PYMNTS

MAY 30, 2016

One of the most significant: the health and importance of small businesses and, in particular, the “mom-and-pop” shops that line the Main Streets and side streets of our local communities. Consumers are moving to the Web to do their shopping, and the tool of choice that they are using is their mobile phone (or tablet).

Trends 100

Trends Retail Fraud Mobile 100

Gonzobanker

JULY 28, 2015

And as I look around the industry, it’s the mega-banks and fintech startups–not the community banks and credit unions–that are doing something about it.”. .” Sensing that I had won yet another debate regarding banking, I eased off the gas pedal and said to my friend: “So you see, you don’t know Jack. ” asked my friend.

Leadership 60

Leadership Data Community Bank Community 60

William Mills

MAY 11, 2016

This looks like a polling tool, to get quick client feedback, mostly about current events. The fact that this is an automated tool means it lacks authenticity. What’s the market strategy? This is a simple tool to update all of your credit cards, usually in the aftermath of a card security breach.

Video 40

Video Mobile social media Analytics 40

PYMNTS

MAY 16, 2018

The FinTech automates invoice management and payment processes for several HOA management companies today, and its recent partnership with Bradenton, Florida-based Premier Community Bank will build on that, Praeger said. That, said Praeger, is why AvidXchange focused on configurability when mapping its go-to-market strategy.

Florida 100

Florida Boston Community Bank Marketing Strategies 100

William Mills

SEPTEMBER 12, 2017

Digital banking solutions for community banks and credit unions. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.

Samsung 69

Samsung Mobile User Experience Google 69

PYMNTS

JUNE 29, 2017

The company is also using tools like email marketing campaigns — which studies show are reaching more consumers and driving more traffic than ever — and a content platform designed to deliver reliable health information to consumers to build NutraClick’s reputation.

Online 100

Online Software Apple Mobile 100

PYMNTS

MAY 31, 2019

In addition to focusing on the deployment of its platform, Crowdz said it will use the cash for marketing, sales and to grow its team. million in capital led by Bridge Bank and SG Credit Partners, according to a press release issued this week, and will use the funding to continue its growth plan and go-to-market strategy.

Capital 143

Capital Analytics Big Data Data 143

CB Insights

DECEMBER 14, 2017

The 28,000+ subscriber community of obsessives that has fueled Soylent’s growth. The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. The Soylent team is actively involved in the community, almost treating its customer base as an extension of the company.

Video 78

Video Branding Company Strategy 78