William Mills

OCTOBER 3, 2019

Many credit unions focus a significant part of their business model on community engagement. However, as you continue to engage your community, it’s important to tackle each such engagement with a clear, integrated public relations and marketing strategy. Your members are an integral part of your brand.

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Image Works Direct

JUNE 17, 2020

Since the coronavirus pandemic swept across the country in mid-March, financial institutions have had to pivot their marketing plans completely, re-evaluating promotions to cater toward a struggling economy.

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Marketing Strategies Marketing Strategy Community 36

The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. A handful of high-profile sponsorships and a deep branch network keep the Texas-based Frost Bank front and center.

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Texas Branding Community Marketing Strategies 32

Long Lasting Ideas

AUGUST 23, 2017

Continue reading Community banks and the power of tradition. at Bank Marketing Strategy + Ideas. Too, all of us wanted to play for the legendary Auburn coach, Ralph “Shug” Jordan.

Community Bank 49

Community Bank Community Marketing Strategies Strategy 49

Long Lasting Ideas

MARCH 10, 2017

As you probably know, April is Community Banking Month. Some community banks trim the celebration to a week, others celebrate the whole month. Whatever your bank’s choice, BankMarketingCenter.com has some fun ideas for celebrating your bank’s positive role in the community. Continue reading April is Community Banking Month.

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Community Bank Community Marketing Strategies Maine 56

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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Community Bank Study Community Marketing 32

ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

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Marketing Strategies Marketing Strategy Community Bank 55

Perficient

DECEMBER 1, 2020

A patient population mix that is more diverse could mean: A need for more hyper-focused and tailored messaging that considers not just their needs but also how that community likes to be spoken to/with. Going further, they adapted some of those learnings to apply to all of their marketing strategies.

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Trends Millennials Community Marketing 309

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand.

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social media Community Bank Community Regional 31

Long Lasting Ideas

APRIL 5, 2016

Community banks, he argued, aren’t so lucky. To say it’s unusual for a marketing executive to turn his back on an exploding demographic is an understatement in the extreme. To say it’s unusual for a marketing executive to turn his back on an exploding demographic is an understatement in the extreme.

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Community Bank Millennials Community Marketing Strategies 40

Long Lasting Ideas

JUNE 8, 2016

Often in this space, we’ve written about how Washington has made community banks its personal punching bag. Sarbanes-Oxley, Dodd-Frank, the FDIC and other financial regulators – as well as Congress and the White House — have not been friendly to community banks, all while bailing out Wall Street big boys.

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Washington Community Bank Community FDIC 40

Long Lasting Ideas

OCTOBER 16, 2017

Continue reading An abundance of caution: Cryptocurrency and Community Banks at Bank Marketing Strategy + Ideas.

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Community Bank cryptocurrency Community Bitcoin 40

The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

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Community Bank Community Connecticut Strategy 35

Perficient

MARCH 23, 2021

users spend more time on sports, books and literature, and in online communities. Global users spend notably more time than Americans in online communities and on social networks and finance. Desktop is higher in food and drink, and desktop and mobile are tied for finance and online communities. Four Takeaway Recommendations.

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Mobile Study Community Industry 421

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

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Marketing Strategies Strategy Marketing How To 15

Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute.

Community 60

Community Marketing Mobile US 60

The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Community Bank Community Marketing Banking Trends 33

Abrigo

OCTOBER 4, 2016

The good news is that, even for institutions that have limited resources to focus on marketing, there are some easy ways to get started that can quickly impact loan application rates. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.

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Resources Marketing Strategies Strategy Community 238

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

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Marketing social media Community Bank Video 91

Long Lasting Ideas

MARCH 3, 2020

seems as though whenever we’re talking about growing community financial. among marketers because there is something very satisfying about gaining a new. at Bank Marketing Strategy + Ideas. institution business and revenue that we’re always talking about bringing in. new business in the form of bringing in new consumers.

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Marketing Strategies Community Strategy Marketing 69

Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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Marketing social media Video Community 91

Perficient

OCTOBER 8, 2020

At Perficient, we continually look for ways to champion and challenge our talented workforce with interesting projects for high-profile clients, encourage personal and professional growth through training and mentoring, and celebrate our people-oriented culture and the innovative ways they serve Perficient and the community.

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Marketing Comparison Community Training 322

PYMNTS

APRIL 16, 2020

At organic skincare company Nuria , that sense of community is built into its DNA. A lot of companies I know are valiantly giving to the fight, but we really wanted to show how passionately we felt about our commitment to the community, to education and to children,” said CMO Dawn Kidd. “So

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Branding Community Strategy Online 160

Long Lasting Ideas

MAY 25, 2016

While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking. at Bank Marketing Strategy + Ideas. at Bank Marketing Strategy + Ideas. Continue reading Banker’s brawl helps no one.

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Marketing Strategies Community Bank Community America 53

The Financial Brand

AUGUST 31, 2020

The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand. Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone.

Community Bank 28

Community Bank National Strategy Community 28

South State Correspondent

SEPTEMBER 20, 2022

Link insights to all community banking growth strategies and market activation so that multicultural banking becomes ingrained in all products, services, and marketing and is not a standalone effort. The interesting part of this session was how these banks used sports marketing as a creative avenue for other projects.

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Long Lasting Ideas

MAY 16, 2016

Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Continue reading 5 Lessons Learned At Chick-fil-A at Bank Marketing Strategy + Ideas.

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Marketing Strategies Community Bank Strategy Community 61

Long Lasting Ideas

MAY 5, 2016

Community banks in Massachusetts & Tennessee do good and reap unexpected rewards. At BankMarketingCenter.com we’re big proponents of building financial literacy among community bank and credit union customers. Continue reading Pennies from heaven at Bank Marketing Strategy + Ideas.

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Tennessee Massachusetts Marketing Strategies Community Bank 40

FICO

MARCH 28, 2023

I founded a FICO Women Leaders initiative that uses networking and the power of community to help women succeed as leaders in a highly complex technology firm. Our aim is to give back, help more women develop and grow, and champion the message and value of community and network for all. Join us there!

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Leadership Software Community Florida 52

Long Lasting Ideas

MARCH 7, 2016

And while some innovations, like mobile banking apps, are marvelous opportunities for community banks to improve customer service and solidify their customer base, there are some scary trends at play that could radically transform banking as we know it and spell bad news for smaller banks. at Bank Marketing Strategy + Ideas.

Community Bank 40

Community Bank Marketing Strategies Community Strategy 40

Long Lasting Ideas

SEPTEMBER 6, 2017

As we know well, banks and credit unions aren’t immune from having to activate its crisis management strategy. And if you think your community bank is immune from crisis, you’ve got one. at Bank Marketing Strategy + Ideas. Junk happens. And forget about the old saying “There’s no such thing as bad publicity.”

Fraud 40

Fraud Marketing Strategies Community Bank Strategy 40

Long Lasting Ideas

APRIL 4, 2017

Once in a blue moon – or in the case of this month, a “pink moon” – a story crosses our path at BankMarketingCenter.com that’s bigger than banking, bigger than community, a story that packs timeless truths for humanity. at Bank Marketing Strategy + Ideas. Continue reading Kings, Queens and unlocking dreams.

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Mississippi Marketing Strategies Community Strategy 49

Long Lasting Ideas

JANUARY 16, 2018

It was somehow fitting days after the Advent calendar’s Feast of the Epiphany, that I had something of an epiphany myself about information, community bank marketing and the power of information. at Bank Marketing Strategy + Ideas. My first response was, “How did they know that?”,

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Marketing Strategies Community Bank Strategy Community 40

Long Lasting Ideas

JANUARY 12, 2018

The important question is how should traditional community banks respond? at Bank Marketing Strategy + Ideas. First, let’s draw an analogy between this issue and the recently completed college football bowl season. Followers of this blog know my football background and my love for my alma mater, Auburn.

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Marketing Strategies Community Bank Strategy Community 40

Long Lasting Ideas

JULY 7, 2016

Joe Wheeler has spent more than two decades in the financial services industry, much of that time helping community banks to craft strategic plans, while at the same time incorporating risk management and regulatory considerations into the strategic equation. at Bank Marketing Strategy + Ideas.

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Marketing Strategies Risk Management Community Bank Community 40

Long Lasting Ideas

OCTOBER 27, 2017

Perhaps one of the best movies about community banking is Frank Capra’s It’s A Wonderful Life, starring Jimmy Stewart, Lionel Barrymore and Donna Reed, a 1946 film that is a holiday classic. at Bank Marketing Strategy + Ideas. You all remember the movie. Continue reading When you think you’re having a bad day.

Community Bank 40

Community Bank Marketing Strategies Community Strategy 40

PYMNTS

JULY 23, 2019

The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. Since day one, Lam says that the company has been valuing building a community and lifestyle. In terms of marketing, Lam says it puts “an emphasis on creating valuable content” as well as engaging well with its audience.

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Branding Comparison Community Marketing 140