South State Correspondent

MARCH 13, 2023

at the end of 2022, and the bank’s filing shows that the mark-to-market loss on the HTM portfolio was over $15B, almost equal to the bank’s equity base, thereby, making the bank economically insolvent. Notably, most community banks’ duration risk is in the loan portfolio.

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Risk Management Management Community Bank Community 221

Accenture

JANUARY 23, 2022

The market turmoil of 2020-2021, along with an unprecedented surge that has renewed a focus on retail investors, has pushed direct investing platforms into the spotlight. However, during the pandemic we witnessed the union of social (media, communities and group action) and capital (saving and trading) as….

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Retail social media Customer Experience Community 288

Independent Banker

SEPTEMBER 1, 2016

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. Campaign: Community Promise Month. listed in alphabetical order). Bank of Ann Arbor. Campaign: Sonic Lunch.

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social media Community Community Bank Michigan 96

South State Correspondent

JULY 19, 2022

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. This is why influencers work in social media.

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Branding Marketing social media Community 195

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist. Paul, Minn.,

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Tioga State Bank aims for a pragmatic approach to its swag.

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South State Correspondent

MAY 1, 2024

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market. Leveraging social media, Gentle Monster started to get traction.

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Innovation social media Branding Marketing 195

Independent Banker

SEPTEMBER 30, 2021

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned billion-asset community bank. Build your community. It’s in their DNA.

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Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

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Perficient

MAY 28, 2020

From crisis to recovery, healthcare providers have been on the front lines for months, protecting the health, safety and well-being of communities nationwide. So how can providers manage those fluctuations in demand, recover revenue for non-urgent services, and build patient trust in the process? 2: Manage fluctuations in demand.

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social media System US Marketing 479

South State Correspondent

APRIL 23, 2023

Some blame the dilution of the Dodd-Frank provisions, others the lack of oversight by regulators, and others still blame social media for exacerbating the deposit run. The root cause of Silicon Valley Bank’s (SVB) failure is poor risk management – plain and simple.

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Perficient

FEBRUARY 10, 2021

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. Create a rollout plan that considers your older patients. How are you reaching them?

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New York City social media Community System 484

Perficient

JULY 30, 2020

” Jason Hudnall , general manager. Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis Local Business Unit who each do a tremendous job supporting their teams,” shares Jason Hudnall , general manager. Louis Post-Dispatch survey.” Perficient, based in St.

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PYMNTS

OCTOBER 9, 2020

To support Black-owned businesses and their communities, Facebook has introduced its #BuyBlack Friday event in the United States. The event is part of the social media company’s Season of Support to offer complimentary resources, education and instruction to assist companies throughout the globe, according to a company blog post.

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South State Correspondent

MARCH 15, 2023

While we wrote about the root cause of the failure of Silicon Valley Bank (SVB) HERE , the lessons of the current banking crisis go beyond interest rate risk management. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio.

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social media FDIC Branding Management 195

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

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William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience. Engaging Followers.

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social media Tools Marketing Strategies Marketing 42

PYMNTS

DECEMBER 10, 2020

“So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In In practice, that means turning customers into influencers via a social selling technology platform.

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social media Video Branding Online 257

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience.

social media 40

social media Tools Marketing Strategies Marketing 40

South State Correspondent

APRIL 3, 2023

Recent bank failures hurting public perceptions, the current market trends of higher rates, Quantitative Tightening, digital banking, social media, and a flight to safety have increased the difference between model and observed liability durations. Banks take a pool from 2018, as an example, and then track runoff to the present.

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Perficient

DECEMBER 30, 2020

As a global company, 2020 has allowed us to collaborate with each other in new ways, fueling team spirit, connection, and community. During our “Make a December Difference” campaign , each of our 4,500 employees across the world received $100 to pay it forward toward the charity, fund, community, or cause that is most meaningful to them. .

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St. Louis Community US Software 508

PYMNTS

DECEMBER 7, 2017

But, in a world with lots of options to have cosmetics, skin care products and all make and manner of personal grooming and enhancement options delivered to one’s door, Ipsy and its “Glam Bags” have managed to stand out, above and apart. Our mission is to inspire individuals around the world to express their unique beauty.

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Community social media Video Branding 100

PYMNTS

SEPTEMBER 22, 2020

“Colleges and universities, in particular, need a way to build and foster a sense of community, whether their students are away from campus remote learning or on campus practicing hybrid learning,” said IRL’s Founder and CEO Abraham Shafi in a statement. This new funding will allow us to.

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San Francisco social media California New York 225

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

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PYMNTS

APRIL 10, 2020

The social media service for professionals was already the established, favored digital hub for professional networking, job hunting, talent scouting and corporate content. But, he said, at the same time that is happening, LinkedIn’s in-house data is showing demand spiking in other parts of the market. “I Creating Conversations.

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PYMNTS

MAY 25, 2017

Meanwhile, new features were added to Net Element’s Aptito POS and mPOS products to help restaurants manage reservations, payroll and social media, among other functions. . Reinventing the Recreation Market.

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System Community Payments Report 124

PYMNTS

JUNE 29, 2020

On Monday (June 29), the company said it was adding a number of sweeteners aimed at helping video creators and publishers earn more money on the social media site. In addition, Facebook is also arming creators “with automated thank-you cards and other tools aimed at helping creators to manage Stars,” Arnstein and Birkeland added.

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Video social media Tools Online 131

PYMNTS

MAY 26, 2017

Fortunately, it appears the recreational market is getting some much-needed innovation to help organizations and associations process payments and participant registration. One company that is innovating in the sports and recreation industry is Amilia, an online registration and membership management platform. In the U.S., In the U.S.,

Marketing 115

Marketing Payments Community Millennials 115

Perficient

OCTOBER 7, 2020

In this series, hear from two of Perficient’s healthcare thought leaders – Chief Strategist and General Manager of Healthcare, Juliet Silver , and General Manager of Digital Health Solutions, Paul Griffiths – as they discuss healthcare’s future. Our conversation will come to you via a series of four weekly blogs.

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Independent Banker

NOVEMBER 13, 2014

When it comes to social media, Bruce Gemmill, senior vice president of John Marshall Bank in Reston, Va., Gemmill has been on the social site for about eight years and was invited by other colleagues to join up. IB: Who should use LinkedIn at your community bank and why? However, marketers have greater rein on LinkedIn.

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Virginia social media Community Groups 70

Abrigo

MAY 5, 2022

Thankfully for bank and credit union executives, lenders, risk managers, and Bank Secrecy Act (BSA) Officers, banking podcasts and podcasts for credit unions are plentiful, and options are growing. Other podcasts might be internationally based and of little interest to community financial institutions or credit unions based in the U.S.

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South State Correspondent

MARCH 23, 2022

In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. Xpeers are customer support help reachable by phone, chat, social media, or email.

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Branding social media Strategy Data 221

Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

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social media Community Policies Branding 15

Social Assurance

JANUARY 31, 2017

Communities are a natural by-product of human interactions. Social media has provided a new platform for these interactions to take place at an accelerated rate; however, the purpose of social media sometimes becomes misguided. Less attention, however, has been aimed at creating a community amongst followers.

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social media Community Branding Maine 12