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Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. Data about existing customers can even help community banks improve their efforts to find new customers.

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Wells Fargo Errors, and Social Media Response

ABA Community Banking

it is important for banks to be ready with a social media response when it comes to crisis management Feature Management Financial Trends Duties Technology Social Media People Customers Community Banking Feature3 Fintech.

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On Tweeting with Patti Husic, an ICBA Social Media Influencer

Independent Banker

However, now more than ever, one may find more community bankers reaching out in this widely accessible medium as well. Patti Husic, president and CEO of Centric Bank in Harrisburg, Pa., is one community banker who’s doing it right. This year she was named to ICBA’s Top 25 Community Bank Influencers to Follow.

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Capitalize on social payments

Independent Banker

Social payments methods like Venmo and Cash App continue to grow in popularity, and the data is there to prove it, creating an opportunity to give customers what they want: 24/7 access to cashless, P2P and mobile transactions. So how do social payments fit in community banks’ long-term future? By Colleen Morrison.

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The ICBA 22/23 executive committee is all in

Independent Banker

Executive committee members tell us what advocacy issues they’ll be focused on during their terms, while board members share their words of wisdom for up-and-coming community bankers: themselves. To sum it up, these leaders are all in and all heart for community banking. We are not Wall Street banks—we are community banks.

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Member Benefits: Advocacy through digital channels

Independent Banker

Digital media gives community bankers a platform for advocacy, and ICBA’s Virtual Advocacy Primer details how you can put it to work. How can a community banker best connect with a member of Congress? Are you trying to raise awareness about a certain policy or bill affecting community banks? What’s your end goal?

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Banks Break Free of Cookie-Cutter Social Media

American Banker

For some banks, gone are the days of just using social media to update followers on branch hours. Increasingly, banks are using sites like Twitter and Facebook for something much larger.