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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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The Customer Problem Resolution Secret

South State Correspondent

The larger your bank, the more likely your customer is going to be satisfied with how their problem turned out. Conversely, the smaller your bank, there is a 60% correlation to being unhappy with the outcome of your resolution. Why Customer Problem Resolution Matters. Solving problems is central to customer service.

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Modernize or Optimize? That Is the Core System Question

Gonzobanker

Esteemed Gonzo readers, let’s get right to one of the core challenges in banking. Every financial institution needs to get real, tangible returns on every technology investment it makes, and core systems are a critical piece in increasing or hurting these returns. Elizabeth Hollis is a director at Cornerstone Advisors.

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The ICBA 22/23 executive committee is all in

Independent Banker

Executive committee members tell us what advocacy issues they’ll be focused on during their terms, while board members share their words of wisdom for up-and-coming community bankers: themselves. To sum it up, these leaders are all in and all heart for community banking. This is why sharing our customer stories is so important.

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The community bank’s complete guide to building trust

Independent Banker

Building trust in your institution has a lot to do with technology, from implementing strong data security practices to humanizing your online customer interactions. But for most community banks, building a trustworthy brand isn’t a conscious effort. fashioned customer service. billion-asset community bank.

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More Data, More To Do

Independent Banker

In a world where information can be the most valuable currency, community banks are gathering more of their internal data. a bank software provider in Cedar Park, Texas, most community banks gather data well for reporting purposes. Community banks generally do well in harvesting their lending data, Bhalla says.

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Customer Satisfaction – How To “Wow” Your Customer in Banking – Part I

South State Correspondent

Banks often benchmark themselves to the categories and classes below published by the American Customer Satisfaction Index. To track if they are wowing the customer, banks compare their score to the benchmark. The average for community banks last year was a composite score of “80.”

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