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AI and generative AI use cases in banking: 6 real-world examples

Abrigo

It’s showing up in music and entertainment , education , healthcare , and marketing. A common example of a generative AI-driven tool that many in the financial services industry are familiar with is ChatGPT, which can produce coherent and diverse texts on various topics.

Examples 221
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Closing The Bank/Middle Market Commercial Card Gap

PYMNTS

The middle market can be an ideal corporate customer for a financial institution (FI). Unlike a small business, the middle market typically holds a lower-risk profile with steady profits and strong growth. But you shouldn’t shove [the middle market] into small business or commercial — you should have a third segment.”.

Cards 132
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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195
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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195
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How open banking can transform the U.S. payments market

Payments Source

banks and payment companies are looking to Europe's example to see how open banking can push the market beyond its reliance on credit and debit cards.

Marketing 185
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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The Commercial Card Embraces A Season Of (Major) Change

PYMNTS

For businesses, the world market was thrown into volatility, yet soon, new opportunities emerged. For the corporate card, 2020 has been a season for dramatic shifts in how the payment tool is used and the value it adds to the enterprise. The year 2020 began inconspicuously — but in a few short weeks, everything changed. Winter Blues.

Cards 246