article thumbnail

4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. By Julie Kendrick. Martinson observes. “We

article thumbnail

Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. Data about existing customers can even help community banks improve their efforts to find new customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Online Bank Aspiration Launches Debit Card that Rewards Social Responsibility

Banking Exchange

Consumer Credit The Economy Feature Financial Trends Lines of Business Retail Banking Payments Social Media Cards Community Banking Feature3 Online Mobile. "It provides the encouragement people need to vote with their dollars."

article thumbnail

Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction. These striking designs paid for themselves in media exposure.

article thumbnail

Capitalize on social payments

Independent Banker

Social payments methods like Venmo and Cash App continue to grow in popularity, and the data is there to prove it, creating an opportunity to give customers what they want: 24/7 access to cashless, P2P and mobile transactions. So how do social payments fit in community banks’ long-term future? By Colleen Morrison.

Capital 94
article thumbnail

The Customer Problem Resolution Secret

South State Correspondent

The larger your bank, the more likely your customer is going to be satisfied with how their problem turned out. Conversely, the smaller your bank, there is a 60% correlation to being unhappy with the outcome of your resolution. Solve Problems Before They Are Issues: You likely already know where the problems will occur in your bank.

article thumbnail

The power of “old-school social media”

Long Lasting Ideas

And what in the name of holy matrimony does a rejection letter have to do with bank marketing? It’s about old-school “social media’. And e-mail has wrongly created the notion that a handwritten note, card, or letter is a cumbersome unnecessary antiquity. So what’s the point? And it’s hurting American business.