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Digital Payments, Online Ordering And Memberships Top This Week’s News

PYMNTS

We have deep dives on digital payments, online ordering and memberships. Membership has its privileges ” was the nine-year marketing campaign rolled out by American Express in 1987 to convince consumers that it was worth paying a yearly fee for one of its charge card offerings. Millennials Drive More to Faster Payments .

Online 148
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Millennials Make Big Push For B2B Personalization

PYMNTS

It said that 70 percent or more of millennials are involved in B2B buying decisions. “As Oyster Insurance, an insurance technology company, recently expanded operations into California, where it aims to support small businesses and startups with workers’ compensation services. B2B Gets Younger.

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B2B Is Slowly Getting More Personal — Thanks In Part To Millennials

PYMNTS

It said that 70 percent or more of millennials are involved in B2B buying decisions. “As Oyster Insurance, an insurance technology company, recently expanded operations into California, where it aims to support small businesses and startups with workers’ compensation services. B2B Gets Younger.

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Wine.com Uncorks A Vintage Year

PYMNTS

The 2019 wine retailer of the year was online – specifically, it was a good year for Wine.com. There are gatekeepers for economic reasons all over the world of online retail. The company’s growth has been consistent with the overall online retail category. Millennials are leading a premium trend for wine.

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How Hims Taps eCommerce To Take Taboo Out Of Millennial Male Health

PYMNTS

Founded a little over a year ago, Hims seeks to tap the millennial male market by offering up skincare solutions, hair-loss products and erectile dysfunction medication (specifically, a generic form of Viagra) online. Mens health and personal care startup Hims offers up a pretty straightforward business proposition.

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Building A Delivery Market For Cannabis … Carefully

PYMNTS

With varying shades of marijuana legality online in nearly 50 percent of all states and 61 percent of polled voters expressing support for full legalization, Americans have, by and large, turned a corner when it comes to their feelings on cannabis. Detractors can slow progress, of course, but stopping or reversing the trend seems unlikely.

Marketing 110
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How fraudsters target different generations

Independent Banker

Each generation interacts, understands and uses technology differently, and fraudsters are triggering customers based on this understanding, says Glenn Fratangelo, director of product marketing and strategy at NICE Actimize based in Hoboken, N.J. Reports about fraud losses: Millennials vs. people 40+. Brandon Koeser, RSM US LLP.

Fraud 133