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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Risk of Derivatives – The Fall of an Index

South State Correspondent

Barings Bank, Orange County (CA), Enron, Long-Term Capital Management, and other entities misused derivatives or didn’t understand the difference between hedging and speculating. With the development of the term SOFR market, BSBY offers no perceived advantages over SOFR, Fed Funds, or Prime.

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3D Secure 2.0: How Card Issuers Can Prepare

PYMNTS

On Wednesday, November 2nd at 1:00 PM (EST) join ecommerce advisors James Rendell, CA Technologies ; Paul Baker, Mastercard ; and Karen Webster, Market Platform Dynamics for a live digital discussion surrounding 3D Secure 2.0. Vice President, Product Management, Payment Security at CA Technologies. Paul Baker.

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Adobe Takes A Whack At Salesforce With $4.75B Marketo Buy

PYMNTS

With nearly 5,000 customers, Marketo combines planning, engagement and measurement capabilities into an integrated B2B marketing platform. The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B, and puts Adobe Experience Cloud at the heart of all marketing.”.

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Payment Security: Aligning To A Broader “Digital Business Transformation” Agenda

PYMNTS

On Wednesday, August 31, 2016 at 1:00 PM (EST), join James Jenkins, Director, CA Technologies and Karen Webster, CEO, Market Platform Dynamics as they discuss why banks and card issuers are at a pivotal juncture to embrace digital business transformation. Director, CA Technologies. CEO, Market Platform Dynamics.

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Recap of Money 20/20 USA 2023 and 10 Banking Thoughts

South State Correspondent

As can be seen, the conference largely revolved around payments, artificial intelligence, fintech partnerships/management, regulation, and fraud/identity in its various forms. Generative AI: Traditional AI was ever-present in touted solutions regarding fraud, risk management, and the customer experience. Maybe a topic for next year?

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Network International & FICO Bring MEA Enterprise Fraud Detection

FICO

With FICO Falcon Fraud Manager, Network International uses AI and machine learning technology to score transactions across a rapidly expanding array of payment options. The old adage ‘cash is king’ was never more apt than when it came to describe the payments market in the Middle East and Africa. FICO Admin. Thu, 12/19/2019 - 16:29.

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