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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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10 Digital Banking UX Trends that Will Drive Post-Pandemic Strategy

The Financial Brand

The post 10 Digital Banking UX Trends that Will Drive Post-Pandemic Strategy appeared first on The Financial Brand. Digital experience gaps are causing banks and credit unions to lose ground. They can regain it by a singular focus on customer centricity.

UX 42
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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. How do I build a healthcare persona?

UX 332
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Is UX The Key To Mobile Wallet Breakout?

PYMNTS

The 23 percent of users trying Apple Pay in June 2016 represents an upward trend instead of the decreasing percentage revealed in the two previous PYMNTS Apple Pay studies. According to Castro, a trend the company has identified is an increase in mobile wallets to help speed through the conversion process. Importance of nailing UX.

UX 100
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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Top 5 Customer Experience Trends for 2023 and Beyond

The Financial Brand

This article Top 5 Customer Experience Trends for 2023 and Beyond appeared first on The Financial Brand. This article Top 5 Customer Experience Trends for 2023 and Beyond appeared first on The Financial Brand.

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Top Social Media Trends to Pay Attention to for Financial Brands

Social Assurance

Part of the challenge is staying on top of new marketing trends, updates to marketing channels, and what to anticipate going into 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. A recent study by Accenture predicts that a total of 2.7