Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. How do I build a healthcare persona?

UX 332

UX Meeting Groups Data 332

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

PYMNTS

JUNE 19, 2020

Ranchere said that while many people attribute the economy’s nascent changes to the COVID-19 pandemic, “if you take a hard look back at the beginning of the year, some of these trends were already happening. I think there’s a lot more to look at — and it is where brands need to start looking.”. The Challenge Facing Challenger Banks.

Digital Banking 142

Digital Banking Payments Tools Branding 142

CB Insights

AUGUST 2, 2018

One of the biggest trends in fintech today is the rise of digital banking products like mobile checking accounts and new debit cards. See the investment trends, top deals, and active investors in Q2 2018. These companies have been able to generate these signups through three channels: card design, rewards, and application UX.

Cards 71

Cards Fintech UX Strategy 71

PYMNTS

OCTOBER 13, 2016

According to Media and Services UX, (MSX) group at Strategy Analytics, three-quarters of mobile payment users in China do so in physical stores daily. Digital Currency – Millennials Just Aren’t That Into You. It lacks brand recognition and requires consumers to take the extra step of transferring Canadian dollars into MintChips.

Mobile 100

Mobile Payments Apple Samsung 100

Gonzobanker

DECEMBER 20, 2019

. ————————————————————————— The ‘En Vogue’ Trend of the Year – Credit unions buying community banks. The Branding Name-Thud Award – Goes to BB&T + Suntrust becoming Truist.

Idaho 148

Idaho Conference Data Marketing 148

CB Insights

OCTOBER 10, 2017

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” A host of startups have emerged to capitalize on this trend. In aggregate, they command $1.3 WHY ARE THEy SUCCESSFUL?

Tools 78

Tools Millennials US Maine 78