article thumbnail

Feelter Sources, Curates Social Sentiment For Brands

PYMNTS

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

Branding 107
article thumbnail

Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. For any brand that promises to entertain, motivation should center on pleasure. Quibi also needed to motivate users based on belonging and acceptance. Quibi needed to move users above the FBM action line.

US 294
article thumbnail

Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. Consider that the typical user spends about 2.5 hours per day on social media. Demographically, half of the U.S.

article thumbnail

Fitness Platform Raises $5M For Online Workouts

PYMNTS

We’re the Netflix of fitness based on our user experience and affordability, and an Amazon to content creators, in that we are a marketplace that provides trainers with a way to digitally scale their businesses,” Forster said. million followers on social media, and Nicole Mejia, a fitness instructor with 1.3

Online 130
article thumbnail

How Fake Reviews Undermine Restaurants’ COVID-19 Responses

PYMNTS

“One of the biggest challenges is that we didn’t offer delivery at all prior to COVID-19, and we were moving as quickly as possible to offer our guests food delivered to their homes through an easy in-app, branded experience,” Lawton explained. “It

article thumbnail

Online Fitness Experiences Where Signup Is The Light Lift Differentiator

PYMNTS

But NEOU Co-founder Nathan Forster found that existing offerings forced consumers to buy expensive equipment and lacked a great user experience. “I Forster said that his company, NEOU, does two things: For starters, it brings content and trainers to consumers in one place with the goal of providing a great user experience.

Online 108