Social Assurance
JULY 27, 2021
Since Facebook, there have been only a few main players in the social media game. It’s rare to see a new social platform launch and be competitive with these main players in the social space. Enter: Clubhouse ; the exclusive, audio-based chatroom social app. Are you ready to launch on a new social platform?
PYMNTS
FEBRUARY 7, 2020
Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. The brand has also partnered with Goodwill and Chrysalis to access underserved employees.
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PYMNTS
SEPTEMBER 1, 2016
Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.
South State Correspondent
SEPTEMBER 20, 2022
Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.
PYMNTS
NOVEMBER 8, 2018
Scooters are so retro that they are almost brand new. The news came on the same day that the San Francisco-based scooter-sharing company launched a pilot program in Tacoma, Washington, and less than one month after a 24-year-old Dallas, Texas man fell off the scooter he was riding and died from blunt force injuries to his head.
PYMNTS
OCTOBER 16, 2018
Seven in ten – 70 percent – of McDonald’s locations in Texas, Florida and Maryland have self-service kiosks available for customer use. Borrowing from the strategy of fast food restaurants, Dine Brands is working on a new order-ahead technology. With the addition of kiosks, McDonald’s is focusing on customer experience and choice.
PYMNTS
JANUARY 24, 2020
The NBA exec said the tracks will also be on the organization’s website, on its app and featured on social media game highlights. That label has taken a relatively fresh approach to getting music to consumers, connecting some 190,000 independent artists to listeners “through direct partnerships with brands,” Bloomberg said.
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