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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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2020 GonzoBanker Awards

Gonzobanker

Banks and credit unions had to fundamentally change their delivery, support and relationship management models at scopes and speeds that were unheard of. And how did community banks and credit unions respond to the COVID craziness? Bank Deal of the Year PNC nabs BBVA USA – paying 1.3 Let us break it down for you.

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More Data, More To Do

Independent Banker

In a world where information can be the most valuable currency, community banks are gathering more of their internal data. a bank software provider in Cedar Park, Texas, most community banks gather data well for reporting purposes. By Karen Epper Hoffman. They have lots of options. in Maplewood, Mo.,

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More Data, More To Do

Independent Banker

In a world where information can be the most valuable currency, community banks are gathering more of their internal data. a bank software provider in Cedar Park, Texas, most community banks gather data well for reporting purposes. By Karen Epper Hoffman. They have lots of options. in Maplewood, Mo.,

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The 2015 GonzoBanker Awards

Gonzobanker

Sure, we bought some December options on west Texas crude at $100 a barrel, but it was only with a third of the 401(k)—plenty of time to make that up, right? Jill Castilla, CEO of Citizens Bank of Edmond, Okla. This year, the award is less about advancing “your career” as it is about advancing “your bank.” Freudian Slip Award.

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Gonzo Goes to BAI Retail Delivery 2014: Sweet Home Chicago?

Gonzobanker

Tom McGill of First Financial Bank led a session with our own Jim Burson where McGill pointed to the risks of single-service customers, the importance of customers advocating for your brand, and getting bank reporting accountability simplified across channels. Bank’s Dominic Venturo’s session on innovation rocked.

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The 2018 GonzoBanker Awards

Gonzobanker

Leveraging the Virtual Wallet brand it built years ago, it will be worth watching how PNC fares in 2019. GonzoBanker of the Year – Mid-Size Banks. Bank Purchase of the Year. CVB Financial acquires Community Bank. C2RM manages room scheduling across the bank’s headquarters and 19 banking center locations.

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