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How Dr Pepper Took Its Brand Into Its Own Hands For Walmart

PYMNTS

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding 101
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State of Social Media: What Financial Brands Need to Know about Clubhouse

Social Assurance

Since Facebook, there have been only a few main players in the social media game. It’s rare to see a new social platform launch and be competitive with these main players in the social space. Enter: Clubhouse ; the exclusive, audio-based chatroom social app. Are you ready to launch on a new social platform?

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NEW REPORT: Taking The Sting Out Of Cumbersome Customer Support

PYMNTS

While it’s nice to be able to shop from the comfort of the couch, purchasing online can be rather confusing for some consumers. To ease the online shopping experience, retailers are increasingly turning to social media platforms to offer consistent support to their customers. And Toys R Us isn’t alone.

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Target’s Rapid Reset

PYMNTS

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. Unlike her competitor for the title of Generations X’s Martha Stewart, Gwyneth Paltrow, Teigen has built a brand around being accessibly aspirational.

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Tapping Into The Digital Economy With Restaurant Innovations

PYMNTS

Seven in ten – 70 percent – of McDonald’s locations in Texas, Florida and Maryland have self-service kiosks available for customer use. Just fewer than six in 10 – 59 percent – of Starbucks customers recently made their orders online or via app. With the addition of kiosks, McDonald’s is focusing on customer experience and choice.

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Rescuing The Restaurant Business From App Decline

PYMNTS

The model for the DineVite online and mobile app is actually similar to social media. What will factor into any restaurant or restaurant group’s success in tomorrow’s online world are the numbers and demographics of just how tourist-traveled your city, town, or region is going forward.

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Why Playing Contextual Commerce Catch-Up Pays Off

PYMNTS

Whether it’s brands hungry for attention or just the lay consumer uploading the ennui of their lives, any moment, for seemingly any reason, can blow up into a worldwide phenomenon within the day. Case in point: Since Payne’s video went live, Kohl’s has completely sold out of the talking Chewbacca masks on its online store.

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