PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

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Branding Retail social media Customer Experience 145

Image Works Direct

FEBRUARY 1, 2023

Since its humble beginnings in the early 2000s, social media has become an integral part of many marketing strategies. It’s not only a useful way to promote new content and increase brand exposure, but also a great way to engage with your target audience and reach new audiences all over the globe.

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Image Works Direct

JUNE 15, 2023

Social media is an ever-evolving landscape, and using it effectively is becoming a crucial part of many brands’ strategy. While it can seem hard to keep up with how often the major platforms are evolving, don’t let that deter you!

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social media Strategy Branding 36

The Financial Brand

FEBRUARY 20, 2024

This article Community Banks Need a Social Media Reality Check appeared first on The Financial Brand. Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.

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The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth.

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Branding social media Video Strategy 221

Perficient

SEPTEMBER 8, 2020

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. Gifs grab the viewer’s attention – if a person is scrolling through social media posts and sees movement or animation, they are more likely to stop and check it out.

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social media Branding Video Marketing 348

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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Independent Banker

SEPTEMBER 1, 2016

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. 2016 IB Social Media Leaders is sponsored by SHAZAM. listed in alphabetical order). Bank of Ann Arbor.

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Perficient

JULY 10, 2023

In this blog, we will define reputational risk as it pertains to the financial services industry, discuss the heightened role of trust and reputation within the industry, and offer strategies for controlling the narrative of a financial services institution in the face of a crisis.

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social media Risk Management Analysis Industry 170

The Financial Brand

NOVEMBER 22, 2022

This article The Answers To Financial Marketing Social Media Questions in 2023 appeared first on The Financial Brand. Should you zero in on one social platform or juggle them all? Here are insights guiding social strategies in 2023. Is TikTok worth trying?

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The Financial Brand

MARCH 23, 2023

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

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PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

FEBRUARY 3, 2020

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. Savvy Brands. percent from the prior year.

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PYMNTS

MARCH 17, 2020

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

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The Financial Brand

OCTOBER 13, 2021

The post Digital Finance Penetration Surpasses That Of Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The integration of finance and digital technology has resulted in exponential growth of digital banking and fintech solutions.

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social media Banking Trends Analysis Digital Banking 42

Perficient

APRIL 20, 2023

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

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Gonzobanker

OCTOBER 13, 2020

Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Digital strategy requires frequent monitoring of the local competition as well as national and best practice institutions that a bank’s customers can easily access. Appoint Digital Ambassadors.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

Long Lasting Ideas

MARCH 9, 2016

Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page. And treating your bank’s social media page as such is vital to your brand and its success, and by extension, your personal success.

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social media Community Bank Marketing Strategies Community 40

PYMNTS

JUNE 24, 2019

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

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Long Lasting Ideas

JUNE 30, 2014

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist. Generate leads.

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PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101

Branding Retail social media Houston 101

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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social media Policies How To Handbook 69

The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand. An influencer makes for an excellent supplement in a bank's brand. But, how do you execute an influencer marketing strategy successfully? appeared first on The Financial Brand.

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PYMNTS

JULY 1, 2020

CUs that find innovative ways to engage their members and provide more value are more likely to appeal to wider member bases, according to Krista Thompson , director of channel strategy and integration at Houston-based TDECU , which has over $3.7 billion in assets, more than 343,000 members, 33 branches and four back-office service centers.

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Branding Houston social media Innovation 216

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

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PYMNTS

SEPTEMBER 21, 2020

There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise. In past years, the strategy could be more granular, such as choosing the right messaging. This is most likely the last year that social media targeting will be accessible to SMBs.

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Perficient

JULY 31, 2020

Customer intelligence – As organizations are striving to evaluate and segment customer acquisition and retention strategies, machine learning will play a critical role in gathering, analyzing, and providing recommendations regarding customers allowing organizations to focus on personalization strategies.

Data 354

Data Analytics Strategy social media 354

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

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William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. No longer can marketing strategies be based simply on engaging and friendly in-branch promotions.

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social media Marketing Marketing Strategies Strategy 73

PYMNTS

JULY 17, 2017

Facebook has just about maximized the amount of money it can make from people scrolling their newsfeeds, so the social media giant is shifting its ad placement focus to sister platforms WhatsApp, Instagram and most recently, Messenger. Even an infinite scroll only generates a finite number of ad clicks.

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Strategy social media Video Maine 107

The Financial Brand

OCTOBER 28, 2020

The post Fintechs Draw Increasing Attention in Social Media Banking Chats appeared first on The Financial Brand. Consumers love that banks are trustworthy but their commoditized products are snoozers compared to challengers' state of the art offerings.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Social Media Stories.

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social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Social Media Stories.

social media 15

social media Branding Trends Tools 15

BankInovation

MAY 8, 2020

As financial institutions search for creative ways to reach consumers during the pandemic, more are turning to social media to advertise financial products and showcase their corporate conscience.

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social media Strategy Branding Innovation Strategies 13

Perficient

SEPTEMBER 27, 2020

The end result will be unhappy customers likely looking to brands to make appeasements. Assuming you already have a strategy to keep up with customer demand, if your holiday readiness plan doesn’t address increasing shipping delays, now is the time to get that added to the plan. Social Media. POS receipts.

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