The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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Independent Banker

SEPTEMBER 1, 2016

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. Campaign: Community Promise Month. listed in alphabetical order). Bank of Ann Arbor. Campaign: Sonic Lunch.

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? Artwork by Oatawa/Getty Images.

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Independent Banker

SEPTEMBER 30, 2021

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned billion-asset community bank. Build your community. It’s in their DNA.

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Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

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PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

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PYMNTS

MARCH 10, 2020

The uncertainty in the market has left merchants worldwide rethinking their strategies for reaching consumers — and creating connections as the ripples are running through the global economic ecosystem. But, at least early anecdotal evidence from social media says otherwise. “A Instead, it is about establishing presence.

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Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page.

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Perficient

JULY 31, 2020

First of all, big kudos to first responders such as doctors, nurses, police, front-end-shop staff, and mental health workers for keeping your communities running during these troubling times. This strategy will often prove valuable in customer loyalty and customer retention strategies as well.

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PYMNTS

JULY 1, 2020

CUs that find innovative ways to engage their members and provide more value are more likely to appeal to wider member bases, according to Krista Thompson , director of channel strategy and integration at Houston-based TDECU , which has over $3.7 billion in assets, more than 343,000 members, 33 branches and four back-office service centers.

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Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

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South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Social Assurance

JULY 1, 2021

Almost every financial brand prioritizes community engagement. What strategies, solutions, and methods must be employed to gain traction with your audience? While every community is different, there are a few building blocks that consistently play a prominent role. Community can exist both on and offline.

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PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). the site added over 1,000 new styles each week in 2017, from emerging, established and owned brands.

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South State Correspondent

MAY 31, 2023

The advent of generative artificial intelligence is about to shift branch strategy again to re-raise the question – how can we get the most out of our branches? As such, banks should use the branch purposefully, leveraging a specific strategy built around human interaction. Strategy drives tactics, and tactics can drive success.

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Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

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PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event. Shop Party for the win!” Bridging The In-Person Gap.

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William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience. Engaging Followers.

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Social Assurance

JULY 27, 2021

Since Facebook, there have been only a few main players in the social media game. It’s rare to see a new social platform launch and be competitive with these main players in the social space. Enter: Clubhouse ; the exclusive, audio-based chatroom social app. There’s always time to pivot your strategy.

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The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in. appeared first on The Financial Brand.

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William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience.

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Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

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PYMNTS

MAY 16, 2017

million), is a digital-first and more open strategy to all aspects of the retail lifecycle. The company has taken to social media via its Instagram account to push all of its initiatives forward. The company has taken to social media via its Instagram account to push all of its initiatives forward.

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Perficient

OCTOBER 7, 2020

AI strategy will be a growing priority in health care. Lastly, I think we will see more integration and coordination between public health organizations, health systems, health insurers and community resources to manage a host of non-clinical issues and drive social determinants of health that really require these collaborative platforms.

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South State Correspondent

APRIL 19, 2023

Apply further rising rates, social media amplification of rates or risk, general sensitivity to safety, greater competition, or a credit shock to the deposit holding institution. As you set marketing plans and budgets, consider that just this simple act of outreach and branding increases the average life by about 2-4 months.

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PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

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CB Insights

DECEMBER 16, 2021

Client Research] Analyzing Snap’s Growth Strategy: How The Company Is Becoming A Leading Immersive & Shoppable Virtual Platform. Client Research] Analyzing Meta’s Growth Strategy: How The Tech Giant Formerly Known As Facebook Is Building The Metaverse. Client Research] Content Moderation Tech Is Not Just For Social Media.

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South State Correspondent

NOVEMBER 27, 2022

While there are many variations, one counter is to find a product or service to issue a press release around while instituting a social media and digital marketing campaign. A successful strategy in deposit management, like chess, requires a long game that looks many moves ahead.

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FICO

MAY 16, 2023

The first incarnation of this is teaming up on Chelsea's pre-season tour this Summer where we will be working closely to make a positive impact on the communities that we will be visiting,” said Tom Glick, President of Business, Chelsea FC. “We Home Blog Feed test FICO and Chelsea Football Club to Raise Financial Literacy in U.S.

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PYMNTS

JANUARY 20, 2020

Among other strategies, the U.K. But one source explained some retailers have stopped selling through Eaze because the company is paying those brands late, highlighting what reports said is an all-too-common cash flow challenge in the industry. has enlisted a name-and-shame approach to late-paying corporates.

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Payments social media Report Analysis 237

PYMNTS

JULY 27, 2018

Along with the upcoming Flip launch, FitPay has partnered with musical artist Lil’ Flip for a contactless payment device that will feature artwork designed by the rapper and carry his branding. Its strategy is to focus on the cryptocurrencies that have wider adoption rather than trying to plug into every digital currency on the market.

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Social Assurance

DECEMBER 14, 2021

Time and again, no matter the event, communities have rallied together to respond to these hardships. These community leaders play a vital role in helping areas react, regroup, and rebuild. During, and particularly following, a time of crisis, community financial institutions are the ones who need to make their voices heard the most.

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Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity? The reward is worth it!

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Perficient

SEPTEMBER 29, 2020

The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. Health systems that succeed in building “stickiness” do things like use gamification and social media tools. Or even Fitbit, which knows who you are and shares with your personally-built community.

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Independent Banker

OCTOBER 28, 2014

In a world where information can be the most valuable currency, community banks are gathering more of their internal data. a bank software provider in Cedar Park, Texas, most community banks gather data well for reporting purposes. says most community banks are gathering, monitoring and reporting data well from core areas.

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