PYMNTS

MAY 5, 2020

As retailers contend with the continuing COVID-19 crisis and the inevitable resettling of the business, one of the most popular pieces of advice has been to reformat existing stores. Here’s the basic business model: Schildt selects a location and alerts local beverage, food and wellness brands about the installation’s launch.

Retail 150

Retail New York City New York social media 150

PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Even after a year or two, it was still difficult, because a lot of brands and businesses didn’t understand digital marketing.

Branding 184

Branding social media Marketing Millennials 184

Perficient

DECEMBER 4, 2020

Many retail or consumer goods businesses have had to switch from traditional, in-person shopping experiences to digital buying. In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Offering a loyalty program to your customers is necessary.

Customer Experience 309

Customer Experience social media Branding Retail 309

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 127

Retail social media Online Mobile 127

PYMNTS

SEPTEMBER 30, 2020

In today’s top retail news, Spiceology aims to shake up the D2C realm, and small and medium-sized businesses (SMBs) face decisions of how — or whether — to compete with Amazon’s October Prime Day event. The 7-year-old D2C hybrid brand has just received $4.7 13 and 14 in this year of unpredictable and unprecedented retail happenings.

Retail 189

Retail social media US Marketing 189

PYMNTS

JUNE 21, 2017

To say that the retail industry is going through a minor transformation right now would be an understatement. While several store closings and bankruptcy filings have been reported over the past year, the retail news cycle hasn’t exactly painted an inspiring image for the future of retail.

social media 195

social media Retail Branding Innovation 195

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 114

Retail social media Online Mobile 114

PYMNTS

DECEMBER 30, 2016

While the shift to the online space is often seen as the great game-changer in retail, Loren Padelford, vice president and general manager of Shopify Plus , said that the change is actually to something more fundamental. A lot of traditional merchants and retailers are struggling with that change. How do you sell on Facebook?

Retail 130

Retail social media Branding Mobile 130

PYMNTS

FEBRUARY 16, 2018

Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. In those cases, brands pay a website for access to their audience.

Branding 102

Branding social media Google Retail 102

Perficient

NOVEMBER 3, 2020

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

social media 332

social media Google Branding Training 332

PYMNTS

JANUARY 24, 2020

Some of us go through life humming tunes as we walk down the sidewalk, or with what amounts to a personal soundtrack always playing in our heads. But no matter the case, music is a big part of the retail world, and is helping to create new harmonies of innovation and disruption. Others don’t. New Partnerships and Services.

Retail 151

Retail Innovation Apple San Jose 151

PYMNTS

OCTOBER 22, 2020

Beauty is in the eye of the beholder, which is why today’s brands typically stock or share dizzying arrays of products that appeal to different tastes. Retailers in this space are also beginning to offer more payment methods and shopping channels, and the ongoing COVID-19 pandemic’s effects on consumer behaviors is partly driving this shift.

social media 200

social media Retail Online Mobile 200

PYMNTS

OCTOBER 5, 2020

The Carrboro, North Carolina-based chain has used its technology-first strategy to get, keep and grow its customer base – even while its stores were shut down early in the pandemic. Even now that its stores are open, the retailer has discovered that its eCommerce, curbside pickup and virtual fitting services remain popular with customers.

Technology 131

Technology Retail North Carolina National 131

PYMNTS

SEPTEMBER 14, 2018

Luxury style and quality brands, offered at a more middle-class price point and sold directly to consumers, is increasingly crowded terrain in apparel retail. Or, perhaps more accurately, through tactics that are so traditional they are surprising to see in a modern retail context.

Retail 134

Retail Innovation Branding social media 134

PYMNTS

JANUARY 22, 2021

Social media image-sharing platform Pinterest is introducing an augmented reality (AR) try-on tool to help users assess and compare eyeshadow. . In October, Pinterest updated product tagging with improved functionality for retailers to tag their own scene images with specific products. 22) press release. “The 22) press release.

Tools 226

Tools social media Google Retail 226

PYMNTS

DECEMBER 14, 2018

Instagram is working on a shopping feature that would tell brands which products users are bookmarking, according to a report by CNBC. Brands can tag items and users can get more details about them, with the goal of eventually being sent to websites to complete purchases. However, that technology doesn’t exist yet.

Branding 134

Branding Tools Video Analytics 134

PYMNTS

NOVEMBER 15, 2019

“The direct-to-consumer movement will be the replacement for the retail issues and commerce issues that are going on because of the platforms,” said Armstrong, who founded a DTC company with the aim of changing how people shop online. Armstrong is the former CEO of AOL and used to run Google ads.

social media 165

social media Branding Google Trends 165

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257

Branding Millennials Retail social media 257

PYMNTS

FEBRUARY 10, 2020

“Although we are taking a moment to recognize this important milestone, we have lots of work ahead of us in making Sezzle the world’s most dynamic, far-reaching, and trusted payments platform.” Sezzle’s payments platform expedites quick, safe and simple payments among consumers and retailers.

Minneapolis 187

Minneapolis social media Retail Payments 187

PYMNTS

AUGUST 24, 2020

The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. The eCommerce retailer has reportedly registered many entities in the country in recent times. DCN, a trade organization, serves media brands. The support comes before a planned Sept.

social media 152

social media Data Apple Compliance 152

PYMNTS

JANUARY 20, 2017

As retail pushes further into online spaces, many marketers and merchants alike are focused on clicks and open rates to measure the success of campaigns and consumer outreach, said Matt Williamson, cofounder and CEO of Windsor Circle. based company takes a different, data analytics approach to online retail marketing.

Retail 100

Retail social media Analytics Data 100

PYMNTS

MAY 19, 2017

From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. But while more people opt for mobile and online channels than ever, traditional brick-and-mortar retail hasn’t vanished. Evolving from Pup to Shark. from 1 percent to 20 percent.

social media 100

social media Branding Retail Online 100

PYMNTS

MAY 22, 2019

Big Q1 rollouts for Target included intimates and sleepwear brands Auden, Stars Above and Colsie, all of which were well-received. The retailer also launched an environmentally friendly brand of cleaning products called Everspring during the first three months of the year. Target shares are up about 8.8

social media 187

social media Branding Online Report 187

PYMNTS

AUGUST 7, 2018

A new generation of retailers are making use of these new forms of customer data, and applying advanced technology like artificial intelligence (AI) and machine learning to anticipate the types of products their customers will want to buy. It’s that certain retailers are not paying close enough attention to consumer preferences.

Retail 117

Retail Data social media Google 117

PYMNTS

OCTOBER 10, 2018

Toys will be featured at the front of the shop, while the back will be an “experiential” area where visitors can take photos to share on social media. In fact, Rachel Shechtman, STORY’s founder, is an advisor on the BuzzFeed retail project. Toys R Us had over 700 locations in the U.S.

New York City 116

New York City New York social media Retail 116

PYMNTS

FEBRUARY 10, 2020

“Although we are taking a moment to recognize this important milestone, we have lots of work ahead of us in making Sezzle the world’s most dynamic, far-reaching, and trusted payments platform.” Sezzle’s payments platform expedites quick, safe and simple payments among consumers and retailers.

Fintech 130

Fintech Minneapolis social media Retail 130

PYMNTS

MARCH 15, 2019

The paper used this example: When someone was searching for AAA batteries and got a sponsored link for Energizer, they would click on the listing and then a pop-up would appear saying “similar item, lower price.”. In order to proceed, the user would have to either click on the item, which was from the Amazon Basics brand, or close the ad.

social media 136

social media Branding Online Examples 136

PYMNTS

DECEMBER 17, 2019

Russia-based diamond producer ALROSA is partnering with technology firm Everledger and Tencent’s social platform WeChat to sell diamonds to Chinese retailers using a blockchain platform, ALROSA announced in a press release on Tuesday (Dec. The Mini Program will help set brands apart in China’s luxury market. “We

blockchain 131

blockchain social media Video Retail 131

PYMNTS

NOVEMBER 3, 2020

At a time when chaos and turmoil seem to have permeated everything from the pandemic to politics, social media sharing platform Pinterest is winning new advertisers large and small who are drawn to it as a haven of safety and positivity. presidential election. Less Controversial Than Facebook .

social media 130

social media Trends Branding Washington 130

PYMNTS

OCTOBER 23, 2020

In fact, 2020 opened with retail reports decrying the great toy sales slump , citing the 4 percent fall-off in toy sales, the rather tepid holiday sales season reported between 2018 and 2019 and the fact that toy sales came up short during last year’s holiday season. under the age of 14.

social media 215

social media Video Retail Branding 215

PYMNTS

AUGUST 2, 2019

There have been over 175 designer partnerships over the past two decades, the retailer said in an announcement. From our stores and the products we create to the partnerships we cultivate, our focus on accessible design sets Target apart, and is one of the reasons guests love to shop with us.”.

social media 122

social media Retail Branding US 122

PYMNTS

AUGUST 31, 2020

Now that Walmart is officially enjoined in a bid for TikTok with the Redmond, Washington-based software giant, the jury is not out on whether the deal can actually happen, the jury is out on whether Walmart can make TikTok fit into its digital retailing needs. Will the under-24 crowd buy enough goods via the nascent area of social commerce?

social media 131

social media Massachusetts United States Branding 131

PYMNTS

APRIL 17, 2020

The IAB said effects are being felt across ad-supported websites, “as well as companies that provide technical infrastructure to support selling ads” such as network services, brand safety and attribution services. The wild card here is the amount of small businesses that feed the revenue of ad words and social platforms.

social media 188

social media Survey Google Branding 188

PYMNTS

JUNE 28, 2016

See Now Buy Now is the ‘Pretail’ model where what’s on the runway is immediately made available in stores – closing the gap between the catwalk and retail.”. DVF is another brand experimenting with this new approach, according to the study. If not, that’s the end of everything.”.

Study 105

Study Retail Branding Trends 105

PYMNTS

JULY 15, 2020

They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. The original business model for Onda was to launch at retail. So that strategy was completely taken away from us. Technically, “onda” means wave.

Los Angeles 204

Los Angeles New York social media Retail 204

PYMNTS

OCTOBER 10, 2020

That’s been mostly off the menu this year — you might have heard that there’s a wicked bug going around – so those of us who can’t be sated by chopped beef or its tasty cousins are “steaking” out new territory. Which returns us to the quest for a righteous ribeye, done to perfection. In the U.S. But fine dining was hit hardest of all.

Omaha 254

Omaha social media Analysis Industry 254

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.

social media 15

social media Trends Video Branding 15