PYMNTS

NOVEMBER 14, 2018

A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers.

social media 144

social media Online Video Mobile 144

PYMNTS

DECEMBER 10, 2020

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

social media 257

social media Video Branding Online 257

PYMNTS

DECEMBER 17, 2020

At a time when the coronavirus has sent record numbers of consumers online instead of to the mall, livestreaming is filling the social vacuum. Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. 18 at 8 p.m.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

JANUARY 28, 2020

As recently as a few years ago, experts were predicting the era of social media platforms was over, and that new entrants were far less likely to make a dent on the market than be bought out by the established names in the game. In that effort, in fact, it is hardly alone as social media platforms go. percent from 4.5

social media 134

social media Video Branding Analytics 134

PYMNTS

JUNE 1, 2020

million followers on social media, and Nicole Mejia, a fitness instructor with 1.3 Bloomberg said NEOU’s popular workouts include “The Program,” often led by the New York American video game company Take-Two Interactive Software Inc.’s The electronic DJ Steve Aoki, a wellness advocate with 6.5

Online 130

Online Los Angeles New York social media 130

PYMNTS

NOVEMBER 12, 2020

Luxury product rip-off artists and their social media accomplices beware: Amazon is coming after you. In order to evade Amazon’s anti-counterfeiting rules , Fitzpatrick and Kelly-Krejci posted side-by-side photos of a generic, non-branded product and a luxury counterfeit product. Amazon on Thursday (Nov.

social media 132

social media Washington Video Retail 132

PYMNTS

JULY 9, 2019

Facebook is dangling the promise of more fans and endless money in an effort to lure video creators away from YouTube and other social media sites. YouTube is the first place most people think of regarding video but Facebook aims to change that. billion logged-in users watching videos every month.

social media 108

social media Video CA Comparison 108

PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

social media 110

social media Online Groups Community 110

PYMNTS

JUNE 16, 2017

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119

Study Online social media Retail 119

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100

Branding Retail social media Video 100

Perficient

JULY 30, 2020

Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St. Louis colleagues celebrated the Stanley Cup win in 2019. There was even a virtual retirement party!

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

JUNE 16, 2019

After rolling out only about two years ago, shopping social network Amazon Spark has reportedly recently left Amazon’s apps and the internet. The feature reportedly aimed to connect the gap between socializing and online shopping, Mashable reported.

social media 108

social media Video Branding Report 108

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

social media 31

social media Trends Branding Video 31

PYMNTS

FEBRUARY 16, 2018

Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. In those cases, brands pay a website for access to their audience.

Branding 102

Branding social media Google Retail 102

PYMNTS

MAY 20, 2020

A devastating small business survey on one hand, and a possible link to social commerce on the other. That was Facebook’s contribution to the pandemic crisis yesterday as the social media giant rolled out two new shopping services for small business — Facebook Shops and Instagram Shop. Both services are free.

Video 200

Video Survey social media Branding 200

PYMNTS

AUGUST 24, 2020

Facebook has advocated for a law that would simplify the process of moving videos and pictures to a competing site. The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. DCN, a trade organization, serves media brands.

social media 152

social media Data Apple Compliance 152

William Mills

SEPTEMBER 29, 2016

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ).

social media 40

social media Conference Leadership Meeting 40

PYMNTS

JANUARY 18, 2018

In a Facebook post , Mark Zuckerberg, CEO of the world’s biggest social media network, said he had been trying to recruit Chenault for years given his “unique expertise” in areas in which Facebook needs to improve and learn more.

social media 115

social media Video Strategy Report 115

Social Assurance

JULY 27, 2021

Since Facebook, there have been only a few main players in the social media game. It’s rare to see a new social platform launch and be competitive with these main players in the social space. Enter: Clubhouse ; the exclusive, audio-based chatroom social app. What about my video content? Where should I start?

social media 15

social media Branding Video Strategy 15

PYMNTS

JULY 10, 2018

According to Facebook, Michael Kors was the first brand to try out the AR ad. Other brands that plan to participate include Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair and King. The trend also comes at a time when brands are facing other changes on the social media site.

social media 101

social media Video Branding Survey 101

Perficient

SEPTEMBER 29, 2020

On the website, Gina finds a Health Bot that advises she try Urgent Care and shares the nearest location and online scheduling. She ignores the first one, but responds to later emails and schedules online. She books an appointment online. Consider loyalty programs or your favorite video game. Gina visits sports medicine.

social media 294

social media System Retail Online 294

PYMNTS

OCTOBER 19, 2019

Instagram, like most social media platforms, does not allow users under a certain age, but usually will note somewhere in the terms of service that parents can run an account on their child’s behalf. Whether those videos will be around forever remains an open question. She is currently four years old.

social media 101

social media Video Hawaii Branding 101

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. Creating a positive customer experience online, therefore, encompasses more factors than ever before. In order for your financial brand to stand out, you have to cover all your bases.

Branding 15

Branding social media Online Case Study 15

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. Going Live and Video Content.

social media 15

social media Trends Video Branding 15

PYMNTS

DECEMBER 17, 2019

The Mini Program will help set brands apart in China’s luxury market. “We We believe demonstrating full provenance of our diamonds on the most popular social media platform will help us to further strengthen our sales base in China,” he added.

blockchain 131

blockchain social media Video Retail 131

PYMNTS

JANUARY 28, 2019

And last week in payments and commerce was particularly drizzly — between real money launderers making use of fake video game funds, regulatory fines and earning fumbles, all kinds of players were reaching for their umbrellas over the course of the week. And Mastercard wasn’t the only big brand feeling the sting of European regulators wrath.

Video 128

Video Data Google Cards 128

PYMNTS

OCTOBER 23, 2020

Much of that was attributed to the closure of Toy R Us, the nation’s largest toy brand which declared bankruptcy in 2017. As things like swing sets and swimming pools became totally unavailable online this year, parents are turning to resale markets like OfferUp in droves looking to buy what has disappeared off of stores shelves.

social media 215

social media Video Retail Branding 215

PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

San Francisco 100

San Francisco Retail social media Marketing 100

Social Assurance

MARCH 30, 2018

The start of a new season should herald that start of new things for your brand – particularly launching on social media. We all know that social media is critical for a brand’s awareness. However, as with everything, there are certain codes of conduct for every brand to follow.

social media 12

social media Branding Video Analytics 12

PYMNTS

MAY 25, 2016

.” However, livestreaming video has blown that time frame out of the water. Whether it’s brands hungry for attention or just the lay consumer uploading the ennui of their lives, any moment, for seemingly any reason, can blow up into a worldwide phenomenon within the day. And therein lies the beauty of Payne’s video.

Video 100

Video social media Branding Retail 100

PYMNTS

APRIL 25, 2016

“Improving engagement” has become just another platitude in retailers’ back pockets as they figure out which channel of the increasingly fragmented online world they should focus on, but Nordstrom may have struck gold with a new Snapchat-centered production. The final video was seen 6.7 How did Nordstrom do?

Millennials 100

Millennials South Carolina social media Oregon 100

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics.

social media 150

social media Lending Community Community Bank 150

PYMNTS

NOVEMBER 23, 2018

Indeed, that is one of the main ideas behind Instagram ’s recent move to offer three new ways for users of the Facebook-owned photo-sharing social media platform to discover products. Instagram users can also now shop in videos from the brands they follow. clicks to complete an online purchase. Window Shopping.

social media 163

social media Mobile Branding Retail 163

CB Insights

DECEMBER 11, 2018

But while games themselves rise and fall, companies need to prepare for a future with thinner and thinner lines between the physical world and the online arena. Wendy’s designed an interactive ad campaign for gamers on Twitch, a leading video streaming platform (acquired by Amazon in 2014). Online games to offline profits.

Branding 40

Branding Video social media Online 40

PYMNTS

AUGUST 10, 2018

YouTube has a chance to take advantage of recent Facebook problems and move past the social media platform in terms of website traffic, according to a new study. The top five list contains four extremely successful brands … and Yahoo,” SimilarWeb said. Meanwhile, Yahoo continues to fade. web traffic, with some 15.2

social media 101

social media Google Video Study 101

PYMNTS

MARCH 18, 2019

There is no shortage of up-and-coming cosmetics brands promising consumers a more personalized, customized experience. Jouer , a makeup brand that entered the scene 11 years ago, has seen many such up-start competitors rise … and fall. Then there are older brands that are luxury , but there is not much middle ground.

Branding 108

Branding social media Strategy Video 108

PYMNTS

NOVEMBER 25, 2019

That’s not a lot of skin in the game, but it’s something — and it comes after a product launch that was anything but smooth, even though it gained viral attention via YouTube video viewings. Earlier this year, for instance, Tesla announced its move to an online-only sales model.

social media 131

social media Video Branding Marketing 131