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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

PYMNTS

Consumers are shopping more online , are increasingly interested in contactless payment methods and are showing up in stores to buy, not to browse. They’re also looking for curbside pick-up when they order online, omnichannel interactions and more choice when it comes to how they pay and when. And there's a huge opportunity.

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Why Retailers Should Stop Focusing On Millennials

PYMNTS

With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Marshal Cohen, chief industry analyst for the NPD Group, told USA Today that advertisers are mistaken to put all their eggs in the millennial basket.

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Why Are Half Of Millennials Still Using Print Coupons?

PYMNTS

First, video killed the radio star. But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. Then, CDs, MP3s and the iPod caused the death of their predecessors.

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Subscriptions Change How Online Gaming Plays To Win

PYMNTS

Video games have changed a lot since the early days of home gaming in the late 1970s and early ’80s. Video game manufacturers operated a different model of sorts: Create great games to get consumers to buy the hardware, then keep cranking out great games that would keep consumers on board and upgrading those devices.

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Brand-New Data: Imminent Vaccine Availability No Magic Bullet Against COVID Fears

PYMNTS

In comparison, nearly a third of millennials and bridge millennials (those born between 1979 and 1988) express the same level of interest in getting vaccinated.”. “Interest is particularly high among older generations, with 46.5 percent of baby boomers and seniors very or extremely likely to get vaccinated,” PYMNTS found. “In

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