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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. The American Customer Satisfaction Index’s recent COVID-19 special retail study showed satisfaction declines across 75% of the retail companies.

Online 421
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Brands Go Direct To Consumer Online: Now What?

PYMNTS

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io Chief Operating Officer Ro Bhatia. Reimagining How Brands Relate To Consumers.

Branding 230
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Crafting An (Online) B2B Market For Retailers

PYMNTS

The digital shift may transform retail storefronts in Europe. To that end, in Europe, Czech firm Nulisec has debuted an online B2B marketplace focused on European retailers — geared toward improving sales and procurement processes. At the moment, retailers are hostages of their local suppliers,” he said.

Online 195
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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions.

Branding 145
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Barneys, Pier 1 And Other Iconic-But-Bankrupt Retailers Are Coming Back To Life 

PYMNTS

Plenty of famous retail chains have collapsed both before and during a pandemic that has slammed brick-and-mortar stores, but some iconic names like Pier 1 , Barneys New York and others are coming back – at least in some fashion. The launch of Barneys at Saks is a seminal moment to reignite the brand for the future.”.

Retail 246
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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Chief Operating Officer Ro Bhatia told PYMNTS in a recent conversation. Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. He also noted that sticky.io

Branding 215
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The first were the Pepsis, Heinzes and Krafts that either didn’t like their retail distribution or saw a pandemic-driven opportunity to get new products in new configurations to the consumer. The seven-year-old D2C hybrid brand has received $4.7

Branding 162