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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
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Verishop Works With Westfield To Open Stores

PYMNTS

To open 14 locations through next year, brand incubator and shopping website Verishop made a deal with U.S. Aside from being an online marketplace where consumers can buy from trendy apparel brands such as LoveShackFancy and Vince, the company has chosen to roll out some of its own brands. mall owner Unibail-Rodamco-Westfield.

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Enticing Millennials With Experiences Using ?Neighborhood Goods?

PYMNTS

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. In general, he said, many brands find the Dallas-Fort Worth area to be among their top cities, and markets such as Plano are less costly to open in than those larger cities.

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How Hims Taps eCommerce To Take Taboo Out Of Millennial Male Health

PYMNTS

Founded a little over a year ago, Hims seeks to tap the millennial male market by offering up skincare solutions, hair-loss products and erectile dysfunction medication (specifically, a generic form of Viagra) online. Mens health and personal care startup Hims offers up a pretty straightforward business proposition.

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Tru Kids Teams With Candytopia For Toys R Us Adventure

PYMNTS

To bring in shoppers with new experiences, Tru Kids, the new owner of the Toys R Us brand, is teaming up with Candytopia. According to the report, Candytopia has turned into a popular place for millennials looking for a good picture for Instagram as well as families aiming to provide their children with “a sugary day of fun.”

US 101
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SoFi Attracts Big Name In Latest Funding Round

PYMNTS

SoFi , which is based in San Francisco, has launched numerous new products this year. The company teamed up with Coinbase for a zero-fee branded cryptocurrency trading platform, and there are plans for a credit card by the end of the year. percent annual percentage yield. percent annual percentage yield.

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Dote Raises $7.2M For Mobile Shopping App Aiming To Compete With Amazon

PYMNTS

According to news from TechCrunch , Dote is a mobile shopping app that curates from brands like Sephora , Victoria’s Secret and Gap in what the company calls a virtual mall. Users download the free mobile app and are then asked to select their favorite brands so they can be notified about sales and offers.

Mobile 100