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Lyft Brings Pedal-Assisted Bikes, New Branding To San Francisco

PYMNTS

With its rollout of pedal-assisted bikes, Lyft is using its own branding in the San Francisco Bay Area. The bikes will be called Bay Wheels with the branding of Lyft noticeably displayed in lieu of Ford GoBike, and all of the fleet of Ford GoBike is said to become Bay Wheels, according to reports.

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Google Testing Same-Day Delivery In San Francisco

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According to the report, the service — dubbed Google Shopping Express — is being tested with a small number of consumers in San Francisco and suburbs around it. The couriers aren’t Google employees, but they will be driving Google-branded vehicles and wearing uniforms that will be issued by Google, noted the report.

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Retail Pulse: Rent The Runway Opens San Francisco Store; Crate & Barrel Plans Restaurant

PYMNTS

Rent the Runway , in particular, is opening a 2,600-square-foot store in San Francisco after outgrowing its 1,800-square-foot space inside of a Nieman Marcus store in the city. In San Francisco, the company’s third-largest market, 83 percent of transactions by subscribers are “self-service.”.

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San Francisco Startup Lumoid Lets Best Buy Shoppers Try Before They Buy

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Thanks to a partnership with San Francisco startup Lumoid, it’s a rental option that lets electronics shoppers try before they buy. Or they can send back the rental and buy a brand-new product. What does Best Buy have that Amazon doesn’t? This is a good way for Best Buy to get a few more dollars out of returned items.

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Williams-Sonoma Sues Amazon Over Private-Label Brand

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Williams-Sonoma, a retail outlet that sells kitchenware and furnishings, has sued Amazon over a chair that is “strikingly similar” to the company’s West Elm brand, according to a report by Bloomberg. 14 in San Francisco federal court. Some brands include the Amazon name and others don’t. The lawsuit was filed on Dec.

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Amex Rolls Out New Global Branding Campaign

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On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.”. While we have always been known as a relationship company, many people have considered us as only a consumer brand. Chicago and San Francisco.

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How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

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