Perficient
NOVEMBER 30, 2020
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. CMOs are still expected to be big brand and creative thinkers and organizations will always need this kind of talent to drive awareness, interest, and excitement in a brand. This is not a short-term trend either.
PYMNTS
SEPTEMBER 7, 2020
The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.
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PYMNTS
OCTOBER 11, 2019
Direct-to-consumer (DTC) brands are putting a new spin on athleisure wear , inspired by the CBD-based wellness trend. sales the athleisure market generated as of 2016. In restaurant technology, cloud kitchens have emerged as a new model driven by the rise of online ordering. All this, Today in Data.
PYMNTS
NOVEMBER 1, 2020
Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 By joining Inspire, these brands will add complementary guest experiences and occasions to our current portfolio. Also, Dunkin' has been engaged in a significant shift to expand digital marketing since the summer.
PYMNTS
JUNE 25, 2020
It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.
PYMNTS
JULY 2, 2020
The direct-to-consumer (DTC) trend attracted another big name this week, as Corona beer’s parent company, Constellation Brands , acquired media agency owner Gary Vaynerchuk’s Empathy Wines. The acquisition also comes at a time when the company’s flagship brand – Corona beer – carries a name that matches the pandemic.
PYMNTS
AUGUST 25, 2017
Judging by the most recent sneaker trends, that might be exactly what consumers are seeking. Several recent beverage brand collaborations with shoe firms have received a generous amount of buzz, and the trend appears to be picking up steam. The Mountain Dew-branded shoes were packaged in a “K.A.R.E. Or are they?
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