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How Technology And Market Trends Spawn Innovation

PYMNTS

Direct-to-consumer (DTC) brands are putting a new spin on athleisure wear , inspired by the CBD-based wellness trend. And, in digital banking, banks are innovating with their strategies for fraud protection and anti-money laundering (AML). sales the athleisure market generated as of 2016. All this, Today in Data.

Trends 122
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QSRs Provide Fresh Look At Retail Innovation Trends

PYMNTS

For a glimpse at how innovation is playing out in the retail world, it always helps to take a look at recent developments in the world of quick-service restaurants, or QSRs. And things are getting much more mobile and digital – a trend that promises to play out in the new decade. markets by year-end. For instance, Yum!

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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. Perficient’s insurance experts, who were interviewed for this report, echo this sentiment, emphasizing the need for insurers to embrace innovation to stay relevant.

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TikTok Dives Deeper Into Corporate Marketing

PYMNTS

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207
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Perficient and Lake Champlain Chocolates Win Award for Incredible Paid Search Results

Perficient

When describing the campaign, Debra Mastaler, Head Judge for the US Seach Awards, said: “My fellow judges and I loved how this campaign adjusted to new consumer trends and used those trends to their advantage. It was a well-executed campaign with a great outcome for the brand. It was amazing work.”.

Trends 508
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What Your Digital Commerce Strategy Means to Your Company

Perficient

For insurance commerce, desired outcomes should consider converting the customer to a policyholder and delivering a journey that makes them confident in their purchase and more likely to become loyal to your brand. Competitive Market Situation – What is known and validated about what direct competitors are doing in this space?

Strategy 491
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Activewear Brand Approaches D2C With A Purpose

PYMNTS

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

Branding 165