The Financial Brand

NOVEMBER 8, 2021

Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 43

Marketing Banking Trends Analysis Trends 43

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 40

User Experience Marketing Customer Experience Banking Trends 40

The Financial Brand

AUGUST 25, 2021

Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand experience. The post How Financial Institutions Can Clean Up Sloppy Brand Habits appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 36

Branding Banking Trends Analysis Trends 36

The Financial Brand

DECEMBER 29, 2021

Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 36

Branding Video Banking Trends Analysis 36

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 36

Marketing Analytics Banking Trends Analysis 36

The Financial Brand

JUNE 3, 2021

Three tips will assist banks and credit unions to reach new consumer audiences and increase efficiency of their social marketing spend. The post How Financial Marketers Can Create Breakthrough Social Media Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

social media 40

social media Marketing Banking Trends Analysis 40

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

Video 41

Video Marketing Banking Trends Analysis 41

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 43

Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

JANUARY 15, 2023

This article 3 Ways Marketing Needs to Pivot in a Recession appeared first on The Financial Brand. Want to improve the return on marketing investments? Tap into these three trends to strengthen connections with consumers in uncertain times.

Marketing 40

Marketing Trends Branding Marketing Strategies 40

The Financial Brand

NOVEMBER 2, 2021

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing Strategies 35

Marketing Strategies Strategy Marketing Banking Trends 35

The Financial Brand

AUGUST 10, 2021

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

Innovation 40

Innovation Cards Marketing Banking Trends 40

The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 35

Branding Community Bank Banking Trends Analysis 35

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 34

Marketing Banking Trends Branding Regional 34

The Financial Brand

SEPTEMBER 27, 2021

Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products. The post Four Hazardous Branding Traps Financial Institutions Step Into appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 32

Branding Banking Trends Analysis Trends 32

The Financial Brand

OCTOBER 22, 2021

Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are. The post 7 Strategies for CMOs Managing Bank Marketing Teams from a Distance appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 39

Strategy Management Marketing Banking Trends 39

The Financial Brand

NOVEMBER 21, 2021

The mobile bank is the second European challenger within a few weeks to bow out. Fintech experts weigh in on what it means for banking. Market (And 500,000 Customers) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Why Neobank N26 Is Abandoning the U.S.

Marketing 43

Marketing Banking Trends Analysis Trends 43

The Financial Brand

JULY 30, 2021

Digital transformation in marketing is vital for financial institutions. The post 3 Tools Financial Marketers Can Use to Strengthen Digital Experience appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Otherwise they won't be able to reach, convert or retain consumers.

Tools 39

Tools Marketing Banking Trends Analysis 39

The Financial Brand

NOVEMBER 17, 2021

The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.

Data 36

Data Marketing Banking Trends Analysis 36

The Financial Brand

SEPTEMBER 8, 2021

Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 31

Strategy Marketing Banking Trends Branding 31

The Financial Brand

JANUARY 13, 2022

Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers. The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 35

Marketing Banking Trends Analysis Trends 35

The Financial Brand

JULY 11, 2021

How industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 29

Branding Regulation Banking Trends Analysis 29

The Financial Brand

JUNE 22, 2021

You don't have to be an agile start-up to put these challenger bank approaches to use. The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The key is in the execution, which must be consistent.

Marketing Strategies 37

Marketing Strategies Strategy Marketing Banking Trends 37

The Financial Brand

FEBRUARY 3, 2022

Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments.

Marketing 31

Marketing Fintech Millennials Analytics 31

The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 33

Community Bank Community Marketing Banking Trends 33

The Financial Brand

OCTOBER 11, 2021

Here's what banks and credit unions need to know to stay competitive in this vital market. The post Three Key Trends Will Dominate the Auto Lending Landscape in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Auto finance is dramatically changing.

Trends 31

Trends Lending Banking Trends Analysis 31

The Financial Brand

SEPTEMBER 20, 2021

Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here’s how to adapt.

Marketing 36

Marketing Marketing Strategies Banking Trends Analysis 36

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

Marketing 36

Marketing Banking Trends Analysis Trends 36

The Financial Brand

NOVEMBER 18, 2021

Customer data platforms can transform how financial institutions run marketing campaigns. The post One Key Martech Tool Financial Marketers Should Use to Leverage Data appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here's how CDPs work and the benefits they bring.

Tools 35

Tools Data Marketing Banking Trends 35

The Financial Brand

AUGUST 11, 2021

The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Sharply different approaches distinguish fintechs from established institutions. Yet key principles of startups can be applied by anyone.

Fintech 38

Fintech Marketing Banking Trends Analysis 38

The Financial Brand

OCTOBER 6, 2021

Seeking long-term large deposit relationships Lexicon Bank balances compliance duties with marketing itself as a home for poker professionals. The post Startup Bank Goes All-In Gambling on a Niche Market appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 36

Marketing Banking Trends Analysis Compliance 36

The Financial Brand

JUNE 10, 2021

The post Financial Marketers Must Rethink Consumer Banking Campaigns appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The pandemic affected how consumers see multiple financial needs. Tools and techniques for promoting services will have to evolve.

Marketing 33

Marketing Banking Trends Analysis Trends 33

The Financial Brand

JULY 19, 2021

Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for marketing. The post 2021 Marketing Budgets Clobbered, But Banking Gets Hammered Less appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 33

Marketing Banking Trends Analysis Trends 33

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

Video 32

Video Marketing Banking Trends Analysis 32

The Financial Brand

JANUARY 7, 2022

Faced with multiple challenges, bank and credit union marketers can become tentative. The post 3 Proven Ways Financial Marketers Can Laser-Focus on the Customer appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Three simple projects can help break the gridlock.

Marketing 31

Marketing Banking Trends Analysis Trends 31

The Financial Brand

AUGUST 9, 2021

Consumer attraction to digital banking providers goes beyond ease of use. The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. These firms connect with people in a way that builds comfort.

Marketing 31

Marketing Banking Trends Analysis Branding 31

The Financial Brand

SEPTEMBER 14, 2021

Financial marketers try to measure every interaction, but there are things they don’t see and can't track. The post Marketers Don’t Know About the ‘Dark Funnel’ (And That’s a Problem) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 34

Marketing Banking Trends Analysis Trends 34

The Financial Brand

NOVEMBER 3, 2021

Still widely used, the marketing customer information file (MCIF) is now obsolete. The post One Marketing Automation Tool that Should be Retired from Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Seven steps can help institutions modernize their methods.

Marketing Automation 30

Marketing Automation Tools Marketing Banking Trends 30