PYMNTS

MARCH 1, 2017

Billingsley noted that the financing solution also works without any redirect to an external URL, so the consumer remains on the merchant site and within the brand experience when signing up. Klarna launched its financing platform in the U.S.

Customer Experience 100

Customer Experience Millennials Branding Cards 100

PYMNTS

SEPTEMBER 12, 2016

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. What’s more, these trends in consumer perception are increasing. Those consumers sure are demanding.

Branding 100

Branding Security Survey Retail 100

NCR

SEPTEMBER 13, 2017

Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. trillion) in 2017.

Customer Experience 80

Customer Experience Data Branding social media 80

The Financial Brand

JUNE 11, 2023

This article Engagement Is Your Ultimate Goal, Not Customer Experience appeared first on The Financial Brand. Customer engagement is not a static exercise, but a journey that requires an entire organization's rising consumer expectations.

Customer Experience 19

Customer Experience Exercises Branding Marketing Strategies 19

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 40

User Experience Marketing Customer Experience Banking Trends 40

Perficient

JANUARY 7, 2021

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. They also found that the customer experience is often just as good, if not better. The virus just catalyzed the trend. He gives a big nod to electric vehicles (EVs). There’s no question about it.

Marketing 309

Marketing Industry Mobile Massachusetts 309

The Financial Brand

JANUARY 19, 2021

The post 7 Trends That Will Help Financial Marketers Deal With Uncertainty appeared first on The Financial Brand. Understanding key shifts in consumer expectations and behaviors can assist financial institutions to grab opportunities and avoid missteps.

Trends 34

Trends Marketing Branding Customer Experience 34

NCR

MAY 2, 2017

As fintechs and the UK’s ‘challenger banks’ have experienced accelerating growth over recent years, one of the notable trends we’ve seen in the financial services industry is personalization. The app also lets customers choose how they log in and features no marketing or sales material.

Customer Experience 75

Customer Experience Industry Operations Technology 75

Perficient

APRIL 14, 2022

Applying data to consumer interactions and leveraging it for predictive and prescriptive relationship strategies creates the information required to invoke real-time interactions such as suggestions for the next best actions based on knowledge of a customer and their goals. . Processes must evolve with the consumer as well.

Strategy 332

Strategy Tools Industry Customer Experience 332

Cisco

APRIL 7, 2019

It’s clear retail banks need to adapt to emerging trends to stay relevant in today’s market. What isn’t always so clear, however, is what trends matter most and where banks should focus their attention to stay head of the curve. We’ve identified the top 4 trends that banks can’t ignore in 2019. #1.

Trends 64

Trends Cyber Security Big Data Analytics 64

Jeff For Banks

JUNE 25, 2020

The inability to connect Marketing activities to the bottom line is what I frequently hear from bankers that think the Marketing Department is a cost center. Yet Marketing is frequently held to account for the ROI of the checking or home equity campaign. Which leads me to my second way to hold Marketing accountable.

Marketing 78

Marketing Trends Survey Management 78

Perficient

JANUARY 25, 2021

MY PREDICTION: Leaders from the Provider community will work with the new Federal Administration to develop a “third way” to improve quality and manage costs that is reliant neither fully on the private insurance market nor on governmental backing. Demographic Trends are Reshaping Healthcare Now and Forever – and Why That Matters.

Community 429

Community System Trends Tools 429

The Financial Brand

FEBRUARY 4, 2020

The post Digital Trends Force Financial Marketers to Rethink Loyalty Strategies appeared first on The Financial Brand. New data confirms a shift away from points, miles and cashback to experiential factors including ease of use, service and personalized offers.

Strategy 38

Strategy Trends Marketing Branding 38

PYMNTS

DECEMBER 21, 2020

“Our new solution offers a quick and seamless solve for that, providing customers a new and contactless way to continue buying gift cards at grocery while creating a new channel for retailers to engage and drive revenue,” Narlinger said.

Cards 159

Cards Branding Customer Experience Innovation 159

Perficient

NOVEMBER 21, 2023

With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. Join our team and experience a culture that challenges, champions, and celebrates our people.    

Industry 221

Industry Conference Meeting Maine 221

The Financial Brand

DECEMBER 9, 2021

Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way. The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 34

Marketing Customer Experience Banking Trends Analysis 34

Fintech Labs Insights

MARCH 14, 2024

For financial marketers, especially those in credit unions and community banks, the biggest event of the year, The Financial Brand Forum , is just two months away. For the most part, early-bird (or very-early-bird) prices are still in effect, so you can easily save $1,000 or more on a pair of tickets.

Conference 15

Conference Fintech Marketing Las Vegas 15

Cisco

APRIL 7, 2019

It’s clear retail banks need to adapt to emerging trends to stay relevant in today’s market. What isn’t always so clear, however, is what trends matter most and where banks should focus their attention to stay head of the curve. We’ve identified the top 4 trends that banks can’t ignore in 2019. #1.

Trends 48

Trends Cyber Security Big Data Analytics 48

PYMNTS

NOVEMBER 16, 2020

If brands want to get online, and you want to have something that looks bespoke, that’s typically going to mean paying a developer or paying an agency quite a bit of money. Or you could find a tool like ours and customize and optimize on your own.”. It all leads to a faster, better customer experience.

Retail 226

Retail Regional Branding Tools 226

The Financial Brand

DECEMBER 9, 2018

Digital consumer trends are changing faster than ever, making the understanding of trends more important for marketers, advertisers and product managers. The post Top 9 Digital Consumer Trends for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 33

Trends Marketing Branding Management 33

The Financial Brand

NOVEMBER 8, 2021

Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 43

Marketing Banking Trends Analysis Trends 43

The Financial Brand

DECEMBER 9, 2018

Here's how consumers' digital habits are changing, and how these trends that are already taking root will affect strategies in the year ahead. The post Top 9 Digital Consumer Trends for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 33

Trends Marketing Strategy Branding 33

Independent Banker

MAY 26, 2016

Here are a dozen technological and socioeconomic predictions of trends that I believe will continue to reshape, transform and disrupt every business and human being in the months and years to come. Companies will invest in digital customer experiences to improve experiences for all customers and employees.

Trends 70

Trends Innovation Branding System 70

Gonzobanker

MARCH 28, 2024

A key aspect of digital transformation centers around which retail and business digital platforms an institution will place its faith in for future growth and customer retention. In the face of a digital vendor landscape teeming with activity and competition, financial executives have several key trends to consider: #1.

Digital Banking 148

Digital Banking Customer Experience Strategy Exercises 148

CB Insights

MARCH 19, 2019

Our analysts cut through the noise to identify 25 of the top AI trends to watch this year. GET the 84-page AI TRENDS report. Download the free report to learn about the biggest emerging trends in AI and strategies to watch for 2019. One of the top AI trends to watch in 2019 will be the growth of edge AI across applications.

Trends 78

Trends Training Data Apple 78

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The bank's CMO reveals key tactics.

Marketing 34

Marketing Banking Trends Branding Regional 34

The Financial Brand

NOVEMBER 16, 2021

The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities.

Branding 35

Branding Community Bank Banking Trends Analysis 35

The Financial Brand

NOVEMBER 25, 2018

The marketing function at financial institutions is being disrupted by technology and tools that didn't exist 5 years ago. The post 9 Digital Marketing Trends Banks and Credit Unions Must Know In 2019 appeared first on The Financial Brand.

Trends 33

Trends Marketing Tools Branding 33

The Financial Brand

JUNE 25, 2018

What are financial marketers top priorities? The post 4 Major Digital Marketing Trends Redefining Retail Banking in 2018 appeared first on The Financial Brand. Where are they struggling? And how will budgets shift in the year ahead?

Trends 32

Trends Retail Marketing Branding 32

The Financial Brand

SEPTEMBER 8, 2021

Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 30

Strategy Marketing Banking Trends Branding 30

PYMNTS

OCTOBER 3, 2018

NXP said the NFC chips offer a cost-effective product protection and channel authentication for the fashion, food and beverages, pharmaceuticals, electrical appliances, and other consumer and industrial goods markets throughout the supply chain. “As

User Experience 135

User Experience Security Fraud Leadership 135

The Financial Brand

JULY 30, 2021

Digital transformation in marketing is vital for financial institutions. The post 3 Tools Financial Marketers Can Use to Strengthen Digital Experience appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Otherwise they won't be able to reach, convert or retain consumers.

Tools 39

Tools Marketing Banking Trends Analysis 39

PYMNTS

JANUARY 7, 2021

Wholesale clubs and Trader Joe’s themselves have proven there is a huge market for brands that don’t check all of the boxes for a standard supermarket trip. We're proud of the product mix and shopping experience we provide in our stores and online. The Placer report, which examines transactions for the seven top U.S.

California 203

California CA Analytics Branding 203

PYMNTS

JANUARY 19, 2017

Apparently, while it may seem like a no-brainer, consumers are both happy and loyal when brands deliver on what they feel they were promised from a retailer. According to a new but annual study by InMoment, brands underestimate the emotional impact of breaking promises. Bottom line?

Retail 100

Retail Customer Experience Study Branding 100

PYMNTS

JUNE 15, 2016

YouTube alone would be almost impossible for any but the world’s largest brands to take on, and once all those other channels are in, well, user-generated content (UGC) might represent a great opportunity for brands, if only there were a place for brands to easily separate the wheat from the chaff.

Branding 100

Branding Video Mobile Bitcoin 100

PYMNTS

DECEMBER 23, 2020

“But the reality is that the consumer experience itself is the new currency in loyalty.”. Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

The Financial Brand

JANUARY 13, 2022

The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.

Marketing 35

Marketing Banking Trends Analysis Trends 35