PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. The study also validates the rise of live-selling, or broadcasting of live videos featuring products. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

FEBRUARY 25, 2020

Retailers are facing a personalization paradox. Recent studies are showing counter trends right now that are proving the adage that consumers want what they want — even if it’s a contradiction. That’s where brands can use the entire data stream, those digital footprints that their customers are leaving.

Retail 202

Retail social media Study Security 202

PYMNTS

OCTOBER 16, 2018

According to a recent ICSC study, “ The Halo Effect: How Bricks Impact Clicks ,” when retailers invest in brick-and-mortar stores, their online presence grows. The report notes that physical stores can act like “billboards” for brands, and retailers can use both stores and online retail to drive traffic to each other.

Study 122

Study Online Retail Branding 122

PYMNTS

OCTOBER 21, 2016

The movement toward mobile payments has been a strong one, but brands and retailers have been slow to adopt to that change, according to a recent report, NewStore’s eponymous and inaugural NewStore 2016 Mobile Retail Report. What this data doesn’t show is the momentum of the industry in the area of mobile retail.

Study 100

Study Retail Mobile New York City 100

PYMNTS

JANUARY 21, 2021

The COVID-19 crisis and the digital shift that it accelerated are making five lessons clear that tradition brick-and-mortar retailers must heed if they want to survive, according to Karen Webster. percent market share for all clothing and apparel sales during 2020’s third quarter versus just 9.5 It’s Amazon.”. percent a year earlier.

Retail 179

Retail Branding Analysis Online 179

PYMNTS

JUNE 17, 2019

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116

Branding Customer Experience Regional America 116

PYMNTS

MARCH 17, 2020

eCommerce’s rise has only made designing retail showrooms more complex, however. Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Merchants need to bridge this gap as digital connectivity pushes the retail world’s boundaries.

Retail 143

Retail Millennials Tools social media 143

PYMNTS

MAY 12, 2020

Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Testing has generally been reserved for bigger and luxury retail brands. percent from 35.5

Retail 130

Retail How To Branding Strategy 130

PYMNTS

JULY 6, 2020

If your business touches retail in any way, it might pay to follow a few important breadcrumbs. Last week, Constellation Brands purchased Empathy Wines , a direct-to-consumer (DTC) eCommerce business that sells wines from California vineyards. That quarter, Nike CEO John Donahoe said that digital represented 30 percent of Nike’s sales.

Retail 259

Retail Meeting Branding Maine 259

PYMNTS

JULY 10, 2020

Back in late March when the pandemic first started to lock down retailing, PYMNTS published the first in a series of tracking reports showing clear evidence that the overwhelming factor in economic recovery would be one thing: COVID-19 and the ability to mitigate its effects. Again, that scenario is playing out this week. percent increase.

Retail 150

Retail South Carolina New York Arizona 150

PYMNTS

APRIL 29, 2020

New developments are focusing on supply chain, government activity and infrastructure to improve the customer experience as post-pandemic retail finds its legs. Retailers that sign up for the new program will receive discounts of up to 40 percent on FedEx Ground and 50 percent on FedEx Express services.

Retail 154

Retail Customer Experience Branding Conference 154

PYMNTS

JULY 13, 2016

Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Interactions’ study found Gen-Z shoppers to be extremely “digitally savvy,” although 64 percent of them shop primarily in stores rather than with online merchants.

Study 100

Study Millennials Retail social media 100

PYMNTS

OCTOBER 25, 2016

Retailers should take initiative in communicating with shoppers — especially younger ones — by email rather than social media channels, a new report by Bluecore found.

Retail 100

Retail Study social media Millennials 100

PYMNTS

FEBRUARY 25, 2020

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161

Branding Google National Study 161

PYMNTS

JANUARY 3, 2020

Online brands are growing their presence in the physical world by bringing their products into brick-and-mortar stores. Ouai , a hair and body care brand founded by celebrity hairstylist Jen Atkin, will roll out some of its merchandise in 1,200 Ulta Beauty locations in addition to the retailer’s website on Sunday (Jan.

Retail 131

Retail Industry Branding Miami 131

PYMNTS

DECEMBER 23, 2019

Analysts say they are now employing methods, such as subscribing to retailers’ emails, so they can monitor sales, doorbuster deals and promotions. They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store. Analysts say U.S.

Retail 131

Retail social media Millennials Analytics 131

PYMNTS

FEBRUARY 28, 2020

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. So far we know two things about this future case study. So far we know two things about this future case study. Then out of China comes a virus that has your name on it.

Case Study 211

Case Study Branding Study social media 211

PYMNTS

JUNE 16, 2017

When it comes to the ramifications for the retail industry, a Deloitte study found that 56 cents of every dollar spent in retail stores today is influenced by digital interactions. As such, it would behoove retailers to invest wisely in incorporating social media strategies into their overall marketing campaigns.

Study 119

Study Online social media Retail 119

PYMNTS

MARCH 24, 2017

A new study from Oracle revealed that consumers are more willing to engage with brands that offer new retail technology if they are able to exert control over their experience. This signals brands to focus on building a strong foundation to win trust.

Retail 101

Retail Technology Study Branding 101

PYMNTS

JANUARY 7, 2020

The impulse to protect purchases runs deep, as does brand affinity (aka trust) in our favorite online retailers. Delving into the topic in-depth, the latest PYMNTS Retail Product Insurance Study surveyed close to 3,000 U.S. consumers and found that six in 10 would insure purchases at the point of sale if given the chance.

Retail 131

Retail Study Online Branding 131

PYMNTS

MAY 22, 2017

A new study has found that retail global expansion has lost some steam, and while the United States remains the most active, Europe is now the preferred spot for expanding retailers, according to Chain Store Age. The results found that retailers’ expansion into new markets increased by 2 percent in 2016, down from 3.1

Retail 108

Retail United States New York City Study 108

PYMNTS

SEPTEMBER 19, 2017

In data that will likely surprise anyone who has avidly watched retail over the last few years, the market is trending strongly toward same-day delivery. After all, 51 percent of retailers say they offer same-day delivery, a massive jump from the 16 percent offering it only a year ago. As of today (Sept. As of today (Sept.

Retail 101

Retail Boston Study Branding 101

PYMNTS

FEBRUARY 17, 2020

Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. Taylor said marketing activities reflect his current scale as a small D2C brand. He studied psychology and biology at Yale. Yes, we will draw a crowd at the store.

Boston 175

Boston Marketing Training Branding 175

PYMNTS

JUNE 12, 2018

Borrowing from the strategy of fast food restaurants, Dine Brands is working on a new order-ahead technology. It’s like converting casual dining to fast food,” Dine Brands CEO Stephen Joyce told The Post. According to PYMNTS’ Kiosk and Retail Report , a USA Technologies collaboration, the U.S.

Branding 122

Branding New York Technology Study 122

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

JANUARY 19, 2017

And in the retail world, apparently, that holds as well. Apparently, while it may seem like a no-brainer, consumers are both happy and loyal when brands deliver on what they feel they were promised from a retailer. Retailers need to deliver what they promised consumers. Bottom line?

Retail 100

Retail Customer Experience Study Branding 100

PYMNTS

JANUARY 2, 2020

It’s going to be a very vocal year when it comes to retail. Voice is the killer app of the connected commerce experience, according to the How We Will Pay: 2019 Edition study. Houndify is one-of-a-kind in that it is the only platform that allows brands to remain in complete control of their data and their brand.”.

Retail 154

Retail Branding Comparison Data 154

PYMNTS

FEBRUARY 27, 2020

In this case, it’s the gap between interest and intent, the chasm that lies between consumer awareness of unattended retail and actually taking the plunge in buying at the kiosk and vending machine. At a high level, according to PYMNTS data , unattended retail is reaching only one-tenth of its potential. Hurdles For Larger Merchants.

Retail 131

Retail Comparison Technology Branding 131

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers.

Branding 100

Branding Study social media Millennials 100

PYMNTS

JUNE 12, 2019

One example in retail and payments is tech incubators — specifically, those run by specific companies and brands, a trend that shows signs of growing even more in the 2020s (which, let us remind you, are only a few months away). LISNR Case Study. The basic idea behind LISNR is to send data securely via audio.

Innovation 192

Innovation Retail Metro Case Study 192

PYMNTS

MAY 15, 2020

Customer loyalty continues to be a recurring theme this week as retailers look to reopen and the latest monthly sales report shows another double-digit plunge. The solution also enables retailers to create marketing campaigns that are triggered whenever repeat customer behavior or presence is detected.

Strategy 140

Strategy Branding Retail Study 140

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Euclid Analytics has found one anomaly that may turn all of this around on its head and bring the retail industry back to more traditional outreach efforts.

Study 114

Study Analytics Millennials Retail 114

PYMNTS

APRIL 19, 2018

A recent study says that U.S. By 2022 online retail sales will go beyond $712 billion. According to news from Retail Dive , the study, released this week by Forrester Research, shows that 98 percent of American adults already go online at least once a day. retail sales will be impacted by smartphones in 2018.

Retail 105

Retail Online US Massachusetts 105

PYMNTS

SEPTEMBER 12, 2016

The rise of eCommerce , the push toward omnichannel shopping platforms, the increasing relevancy of social media on shopping habits and the development of the Internet of Things to plumb every last morsel of data on customers and what they spend money on are all rapidly and drastically altering the face of retail.

Retail 100

Retail Millennials Study social media 100

PYMNTS

SEPTEMBER 12, 2016

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. But speed is not the only way for eCommerce retailers to build loyalty: Packaging aesthetics are also top of mind.

Branding 100

Branding Security Survey Retail 100

PYMNTS

AUGUST 19, 2016

A new study looking at the changing habits of consumers explores the role that social currency has in influencing consumers’ shopping habits and preferences. Social currency can be a very important factor when it comes to consumers’ retail decisions. They want their brands to communicate a sense of who they are.

Retail 100

Retail social media Study Branding 100

PYMNTS

AUGUST 3, 2016

We all know — and keep hearing almost ad nauseam — all about how the rise of online shopping is changing the very face of the retail industry and consumer habits. But what is that “changing face of retail” actually going to look like in a few years? A new study from PricewaterhouseCoopers , entitled “Understanding How U.S.

Retail 100

Retail social media Branding Online 100