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Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals.

Marketing 294
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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How Technology And Market Trends Spawn Innovation

PYMNTS

Direct-to-consumer (DTC) brands are putting a new spin on athleisure wear , inspired by the CBD-based wellness trend. In restaurant technology, cloud kitchens have emerged as a new model driven by the rise of online ordering. 96 percent: Share of retail banks that plan to develop services focused on real-time payments by 2020.

Trends 122
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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215
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Payments Innovation: Brand Of Choice Driven By Consumer Experience

PYMNTS

Perhaps in the early days of digital banking and mobile apps, innovative technology was a “nice to have,” but that is no longer the case. Today, it is a must-have for financial institutions (FIs) — that is, if they want their payment products to be the first one for which customers reach at the point of sale, whether physical or digital.

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North Lane, daVinci Payments Finalize Merger; Form Syncapay

PYMNTS

North Lane Technologies and daVinci Payments said they have finished their merger, making a "high-growth, premier payment company with innovative technology and solutions," according to a Thursday (Dec. North Lane Technologies was known as Wirecard North America in the past. 10) announcement.