PYMNTS

DECEMBER 28, 2020

Direct-to-consumer (D2C) brands came in two flavors during 2020. The first were the Pepsis, Heinzes and Krafts that either didn’t like their retail distribution or saw a pandemic-driven opportunity to get new products in new configurations to the consumer. When those markets sparked a fan base and reorders, the company was born.

Branding 162

Branding Retail Philadelphia Marketing 162

PYMNTS

JANUARY 20, 2021

In today’s top retail news, Birkenstock is said to be in discussions for a sale to CVC Capital Partners, while Cognira has released its AI Promotion Solution. Plus, Jennifer Lopez is depending on Flowcode for marketing of her new JLo Beauty brand. Cognira Rolls Out AI Promotion Suite For Retailers.

Retail 239

Retail Google Capital Branding 239

PYMNTS

AUGUST 13, 2020

The use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1 percent since the pandemic began, surpassing the growth of online marketplace use in key product categories like food and clothing. These shifts are reflected in consumers’ growing tendency to try new brands.

Branding 245

Branding Data Study Survey 245

PYMNTS

SEPTEMBER 21, 2020

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169

Retail social media Marketing Branding 169

PYMNTS

FEBRUARY 1, 2021

In today’s top retail news, Amazon Go stores in Seattle are reportedly being equipped with Amazon One palm-reading scanners, while automotive brands are taking control of digital purchasing platforms. The clothing market is a quickly evolving place, a fact showcased by Amazon’s quickly increasing share of the market.

Washington 217

Washington Seattle Retail Online 217

PYMNTS

JANUARY 18, 2021

Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Retail is now about logistics and the last mile.

Retail 309

Retail Online Maine Branding 309

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202

Branding Study Examples Marketing 202

PYMNTS

DECEMBER 24, 2020

When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. More consumers are going online to shop and pay as the pandemic progresses. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift.

Retail 295

Retail Branding Minneapolis Trends 295

PYMNTS

NOVEMBER 26, 2019

Luxury and upscale retail are undergoing some significant changes as the holiday shopping season kicks off and a new decade approaches. The retailer recently delivered earnings that beat analysts’ expectations for the recently completed financial quarter, even as its net sales declined year over year. Social Retail.

Retail 131

Retail Online social media United States 131

PYMNTS

DECEMBER 14, 2020

In today’s top retail news, Bed Bath & Beyond Inc. has entered into a definitive deal to sell Cost Plus World Market to Kingswood Capital Management, while Authentic Brands is reportedly in discussions with Arcadia Group and Debenhams. Bed Bath & Beyond Strikes Deal To Sell Cost Plus World Market.

Branding 131

Branding Groups Retail New York 131

PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

Branding Online social media Retail 108

PYMNTS

JULY 28, 2020

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Going DTC Without Creating Conflict . Bhatia noted that when sticky.io Bhatia noted that when sticky.io

Branding 215

Branding Retail Examples Maine 215

PYMNTS

AUGUST 5, 2020

Social shopping is the newest hot trend fueled by the pandemic, as new startups are emerging and established brands such as Macy’s are catching up to capture this area. In retail technology, Yotpo is helping brands capture the digital shift by making a compressed marketing stack for online shopping.

Retail 263

Retail Payments Google Branding 263

PYMNTS

NOVEMBER 16, 2020

Some retailers are just excellent about telling stories about themselves and about the products that they're selling,” Taylor told PYMNTS. If brands want to get online, and you want to have something that looks bespoke, that’s typically going to mean paying a developer or paying an agency quite a bit of money.

Retail 226

Retail Regional Branding Tools 226

PYMNTS

JANUARY 10, 2020

According to its Securities and Exchange Commission stock registration statement, as cited by CNBC , the online mattress retailer said it lost $73.4 The mattress market, however, has blossomed with new entrants, with the inclusion of Nectar , Tuft & Needle , Leesa, and Purple. million in 2017 and $92.1 million in 2018.

Retail 130

Retail Online New York America 130

PYMNTS

MAY 14, 2020

Every online wine company that reports sales has noted big spikes during the pandemic. The latest to report, Wine.com – which bills itself as the nation’s leading online wine retailer – earned $165 million in revenue and saw 25 percent growth for fiscal 2020, ending March 31. “The With sales of $3.2

Online 164

Online Retail Millennials Analytics 164

PYMNTS

DECEMBER 11, 2020

The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is still present in both online and in stores. Retailers must, therefore, assess what type of shopping experiences consumers are searching for, as well as how to provide swift payments.

Online 241

Online Payments Retail United States 241

PYMNTS

JULY 24, 2020

This growth is creating opportunities for numerous retailers, including BlackCool & Co. , a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. But with BNPL you can go to any retailer, choose your product and pay over time with no credit check.” .

Branding 187

Branding Los Angeles Atlanta New York City 187

PYMNTS

NOVEMBER 10, 2020

The David’s Bridal application was built by Vertebrae , a tech company that specializes in bringing real-world applications to retailing. Vince Cacace , CEO of Vertebrae, told PYMNTS that AR in 3D has become a high-demand technology for all kinds of products and retailers. “We Some of those questions are: How big is it?

Retail 261

Retail Technology Training Online 261

PYMNTS

JUNE 17, 2020

The dramatic consumer shift to Digital 3.0 — predicted months ago by the PYMNTS COVID-19 tracker work — is accounting for almost half of the retail growth in the US. It found that eCommerce growth as of May 1 was up 68 percent, surpassing 40 percent of total retail sales. Overall Chinese retail sales of consumer goods dropped 2.8

Retail 231

Retail Online Course Report 231

PYMNTS

MARCH 18, 2020

In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Fake reviews can be devastating to a brand.

Retail 153

Retail Branding social media Online 153

PYMNTS

JANUARY 21, 2021

The COVID-19 crisis and the digital shift that it accelerated are making five lessons clear that tradition brick-and-mortar retailers must heed if they want to survive, according to Karen Webster. The key lesson traditional merchants must learn is that “retail’s competition is the marketplace, not other category competitors,” Webster wrote.

Retail 179

Retail Branding Analysis Online 179

PYMNTS

JUNE 26, 2020

Iain McNicoll , VP of Americas/SMB for payments platform Payoneer , recently told PYMNTS that eCommerce’s market share has risen to 27 percent from just 16 percent when the pandemic began. McNicoll said the quick gains aren’t surprising, as physical retail stores essentially closed down worldwide for months. The Rebuilding Project.

Retail 318

Retail Online Capital ATM 318

PYMNTS

FEBRUARY 9, 2017

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

social media 100

social media Retail Marketing Survey 100

PYMNTS

JUNE 18, 2020

Designer Brands Inc. The company operates almost 1,000 retail stores under names like DSW Designer Shoe Warehouse and The Shoe Company. ” Designer Brands said it has successfully opened roughly 90 percent of its overall store base, and it foresees having almost all of its North American locations open by the conclusion of June.

Branding 141

Branding Report Guidelines Retail 141

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce will continue to evolve, and retailers who adapt quickly and experiment with a growing array of social technologies will emerge strongest.”.

Branding 221

Branding social media Video Strategy 221

PYMNTS

MAY 11, 2020

As retailers, especially those marked non-essential, move to digital commerce platforms they’re also finding new ways to stay in touch with customers during the pandemic. According to eCommerce automation and analytics platform Yotpo, more than 65 percent of online shoppers are browsing or buying from their mobile devices. “Our

Retail 176

Retail Branding Mobile Analytics 176

PYMNTS

FEBRUARY 14, 2020

MyTheresa , the online luxury fashion retailer, plans to list on the New York Stock Exchange to take advantage of robust equity markets. MyTheresa sells clothes from 250 of the world’s most popular fashion brands. Some of those carve-outs have proved contentious with creditors for their parent brands.

Branding 142

Branding New York Retail Trends 142

PYMNTS

SEPTEMBER 21, 2018

Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global , Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber.

Branding 175

Branding Retail Groups US 175

PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

PYMNTS

MARCH 1, 2019

Brick-and-mortar fashion retailers are developing in-store experiences to encourage customer loyalty. markets, aiming to generate repeat visits as part of its experiential retail efforts. They also create repeat visits to the DSW brand, where an exciting footwear assortment awaits.”. In Other Brick-and-Mortar News.

Branding 129

Branding Retail Columbus Las Vegas 129

PYMNTS

OCTOBER 8, 2018

Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. At the same time, Perrigo also owns a brand called GoodSense.

Branding 166

Branding Retail Report Maine 166

PYMNTS

JANUARY 12, 2021

Salesforce is rolling out a new product to let B2C and B2B companies easily add loyalty programs at a time when the company says online holiday retail sales grew 50 percent to top $1 trillion. Online Holiday Sales Topped $1 Trillion . The company is rolling out Loyalty Management at a time when online retail sales are booming.

Online 279

Online Management Retail Study 279

PYMNTS

NOVEMBER 11, 2020

Buy now, pay later (BNPL) payments platform Afterpay is teaming up with retailer Gap to offer flexible spending options as the holiday shopping season gears up. Participating Gap brands include Old Navy, Gap, Banana Republic, and Athleta. . “By It also teamed up with major retailers across the U.S.

Retail 222

Retail Charlotte Branding Millennials 222

PYMNTS

FEBRUARY 24, 2020

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

Retail 210

Retail Branding New York City Indiana 210

PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101

Branding Retail social media Houston 101