Branding Marketing Millennials User Experience 
Perficient
JULY 12, 2022
Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.
PYMNTS
JUNE 26, 2017
It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.
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Perficient
FEBRUARY 18, 2021
I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.
NCR
JUNE 29, 2016
Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. Source: The Millennial Disruption Index.
PYMNTS
OCTOBER 23, 2017
Oh, and security, too – but not at the expense of that frictionless user experience. Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security.
PYMNTS
AUGUST 14, 2018
Try to beat ’em is, of course, a tall order, given that Amazon’s market cap clocks in at over $900 billion – a valuation backed by its massive logistics network, army of 100 million loyal Prime customers, web services profit machine and evolving and expanding commerce ecosystem.
PYMNTS
JULY 18, 2019
As noted in the study, larger financial institutions outpace smaller brethren when it comes to grabbing market share, largely through the competitive advantage of hefty IT budgets that get new products to market with haste. As millennials rise through the ranks and within the ranks, we see the rise of what he termed “digital natives.”.
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